Leading from Purpose: Clarity and confidence to act when it matters

NICK CRAIG is the president and founder of the Core Leadership Institute, where he guides executives on the journey to discover and lead with purpose. He has worked with organizations including Ben & Jerry's, Heineken, ING Bank, LEGO, Unilever and the United States Military Academy at West Point.

One of Girl Boss' "Career Advice Books That'll HelpLight a Fire Under Your A**"
"Caution: This is a book about purpose. Do this work and it will change the way you live, love, parent, and lead. However, you will not be able to forget, block, or unlearn your purpose, and trying to walk away from the reason you're here on this earth may cause anxiety, resentment, confusion, self-doubt, and persistent, low-grade feelings of 'what in the hell am I doing?' Once you live your purpose, you can't unlive it."
—Brene Brown, New York Times bestselling author of The Gifts of Imperfection, from the foreword

"Nothing is more at the core of what you need to lead intoday's disruptive world than Nick's work on purpose. Working with Nickdramatically changed my professional path and I can't imagine leading Ben &Jerry's without it."—Jostein Solheim, CEO Ben & Jerry's
"Powerful things happen when people are connected to purpose.This book shows why and how. Nick Craig uses his wise insights and hiswell-honed gift of storytelling to teach and inspire us.Leading From Purposeis at once a road map and a revelationdestined to become a classic in the purpose movement."—Richard Leider, author of The Power of Purpose, Repacking Your Bags, and Life Reimagined
"Nick Craig is on fire and the firehas driven him across the bridge of convention to the realm of sacredconversation and deep learning. In that realm, he has helped thousands tofind their purpose, or unique gift. Now he returns with deeply synthesizedinsights. This book will turn the thousands into millions. If youwant to know who you really are or what your organization is meant to do, thisis a must read."—Robert E Quinn, Professor Emeritus of Management and Organizations at the University of Michigan, co-director of the Center for Positive Organizations
"After twenty-five years of corporate life coupled with a myriadof learning and development opportunities, I knew there was an underlying driver butcould not put my finger on it--that is, until I explored with Nick his workaround Purpose. Nick helped me to distil a life full of experiences into myunderlying purpose. Since then, my purpose has acted as a guiding light, tohelp me centre and ground myself to lead effectively when it's needed most.Connecting with my purpose is always a source of inspiration and energy!"—Loren Shuster, Chief People Officer, LEGO

"Nick Craig's breakthrough book,Leading from Purpose, willtransform your life, as you discover your authentic purpose. With his depth ofunderstanding, brilliant insights, and powerful examples, Craig enables you to find the deeper meaning of your life so you can make a lastingimpact on the world around you."—Bill George, bestselling author of Discover Your True North, Senior Fellow at Harvard Business School, and former Chair & CEO of Medtronic
"Leadership--useful, generous, humble leadership--is ourmost urgent need today. Nick Craig shares his wisdom on how each of us can makea difference, starting now."—Seth Godin, New York Times bestselling author of Linchpin

"An important contribution to the debate and a powerfulreminder that purpose isn't just an abstract concept, but ties directly todeeper relationships, more effective leadership--and ultimately to stronger,more cohesive and more successful organizations."—Paul Polman, CEO, Unilever

"For leaders to navigate this complex world and makeethical decisions with speed, they need resilience and direction. Craig''swork enables leaders to realize their true purpose and tap into energy andvision they didn't realize they had. The results? Leaders who are equiptto lead themselves, others and their organizations, even in the toughest ofenvironments."—Selina Millstam, VP & Global Head of Talent Management, Ericsson
"Nick Craig hasmastered thepractice on how to unveil a Purposeful Leadership across diverse cultures andorganizations. Nick shares his insights and experiences in a pragmatic wayto help readers articulate their purpose and unlockpowerful sources of energy, compassion, fulfillment and transformationalresilience that our society and businesses need to thrive today."—"Pepe" Velasquez, EVP, HR, MAPFRE USA

"I have always spent timethinking about what I as a human being wanted to achieve in my life and career.Articulating my own purpose has not been a process of invention, but a processof discovery, and working with Nick Craig helped put the various pieces together.Having discovered my own purpose has really enhanced my impact as a leader."—Ralph Hamers CEO, ING Bank
"How do youunleash the fullest potential of individuals and teams without knowing theirsuper powers? The simple answer is--you can't. Nick Craig masters the balance of artand science in his new book, effortlessly coaxing all of us to answer thebiggest question of them all - why? Only when we answer this question can wehold ourselves accountable for standing in our purpose, revealing the truestand most impactful version of ourselves and our teams."—Stacey Tank, VP Corporate Communications & External Affairs, Home Depot

"If you have been asking yourselfthe timeless question: 'Am I truly living the meaningful life I wasmeant to lead?', Nick Craig's wisdom and understanding renders the answer crystalclear. For those in search of fulfillment, he guides you on a journey ofself-discovery to realize your life's purpose so you may better lead."—Dana H. Born, USAF Brigadier General (ret.), Senior Executive Fellow at Harvard's Kennedy School of Government

"Some sayit takes up to 10,000 hours to master a skill. Fortunately, Nick Craig has donethe hard work for us. I have been privileged to watch Nick up close as he hashelped thousands of people discover their purpose over the past ten years. Inthis book, he shares with us those hard-won lessons of experience so that wetoo might find ourselves. Listen closely, because Nick Craig is truly theMaster of Purpose."—Scott A. Snook, Senior Lecturer of Business Administration, Harvard Business School