FINALLY, the book you have been looking for which will give you everything you wanted to know about achieving success, all in one place and in an easy-to-read and simple-to-understand format. You've probably heard the phrase before - 'it's not rocket science.' Well that's right. Other phrases you hear time and again are - 'It's easy' or 'anyone can do it.' But ask yourself one simple question. 'If anyone can be a success in life, why do some fail so dismally?' The answer is equally simple. You need the life experience and wisdom of the right people helping you along the way, and in Roger and Hunter Goff you have a father and son team who are two of the best around. 'Why?' Well, because they've been there and done it the hard way. They've tried hard, worked hard, failed, been knocked down and got back up again to make themselves the success they are today. As Roger and Hunter Goff point out in one chapter; Hard work beats talent, when talent doesn't work hard. From human behaviour and the necessity for humility in all aspects of life, they talk about; Discipline Intimidation Confidence Hard work Failure and success Taking risks Preparation and planning They give you the tools to tackle everyday situations and explain the pitfalls as well as the success stories. Nothing is sugar-coated. They tell it like it is at every step, until you can feel the courage of their convictions almost oozing from the pages. Every single lesson can be adapted to anything you might chose to tackle - from running a multi-national company to coaching a little league baseball or soccer team. And by the end of this remarkably easy-to-read book, you will have all the tools you will need to face the daily challenges of life. Even if you don't run a business or tackle the truly tumultuous problems in life, the rules can be applied to the more routine or mundane tasks we all have to tackle.