This book was written for small business owners who approach their industry as business people and contributors to the local economy and business community. If you expect to be a competitive and successful small business owner in your chosen industry, then local marketing has become essential to your online efforts. The most competitive small business owners are finding an increasing number of ways to improve their online marketing results. With products that allow for target specific campaigning, implementing effective marketing strategies and using the right tools can help you carefully track results while maximizing your ROI with every campaign launched. You can get everything you need to know here. This is also a must read if you are hiring someone else to do your marketing. The things in this book are things you should know before you hire someone else to do it for you. Knowing this information will save you a tremendous amount of money in the future.