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Mad for Ads

Autor Erica Fyvie Cu Ian Turner
en Limba Engleză Hardback – 4 mai 2021 – vârsta până la 12 ani
For children growing up in an advertising-saturated world, here's an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behaviour, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. It's a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.
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Specificații

ISBN-13: 9781525301315
ISBN-10: 1525301314
Pagini: 64
Ilustrații: 50
Dimensiuni: 216 x 254 x 13 mm
Greutate: 0.45 kg
Editura: Hachette Book Group
Colecția Kids Can Press
Locul publicării:United States