Cantitate/Preț
Produs

Making Numbers Count: The art and science of communicating numbers

Autor Chip Heath, Karla Starr
en Limba Engleză Paperback – 12 ian 2022
A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story.
__________

How many hours' worth of songs are on your Spotify Wrapped this year?
How much is your commute time really worth?
How do you work out how likely you are to get Covid based on the official statistics?
How do your viewing hours track against the most popular shows on Netflix?


Whether you're interested in global problems like climate change, running a business, or just grasping how few people have washed their hands between visiting the bathroom and touching you, this book will help math-lovers and math-haters alike translate the numbers that illuminate our world.

Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. How can we more effectively translate numbers and stats - so fundamental to the next big idea - to make data come to life?

Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, they show us how to transform hard numbers into their most engaging form, allowing us to bring more data, more naturally, into decisions in our schools, our workplaces and our society.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (3) 6623 lei  26-32 zile
  Transworld Publishers Ltd – 21 aug 2024 6623 lei  26-32 zile
  Transworld Publishers Ltd – 12 ian 2022 6769 lei  26-32 zile +2309 lei  7-13 zile
  Simon + Schuster LLC – 10 ian 2022 9573 lei  17-23 zile +829 lei  7-13 zile
Hardback (1) 12761 lei  3-5 săpt. +6195 lei  7-13 zile
  Avid Reader Press / Simon & Schuster – 10 ian 2022 12761 lei  3-5 săpt. +6195 lei  7-13 zile

Preț: 6769 lei

Preț vechi: 9430 lei
-28% Nou

Puncte Express: 102

Preț estimativ în valută:
1296 1350$ 1079£

Carte disponibilă

Livrare economică 19-25 decembrie
Livrare express 30 noiembrie-06 decembrie pentru 3308 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781787634220
ISBN-10: 1787634221
Pagini: 172
Dimensiuni: 151 x 231 x 16 mm
Greutate: 0.24 kg
Editura: Transworld Publishers Ltd
Colecția Bantam Press

Descriere

How many hours' worth of songs are on your Spotify Wrapped this year?
How much is your commute time really worth?
How do you work out how likely you are to get Covid based on the official statistics?
How do your viewing hours track against the most popular shows on Netflix?

Whether you're interested in global problems like climate change, and understanding that the Australian wildfires destroyed an area twice the size of Portugal, or just grasping how few people have washed their hands between visiting the bathroom and touching your hands, this book will help math-lovers and math-haters alike translate the numbers that animate our world.

Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. How can we more effectively translate numbers and stats - so fundamental to the next big idea - to make data come to life?

Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, they reveal what's compelling about a number and show how to transform it into its most engaging form.


Notă biografică

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. He has helped over 530 startups refine and articulate their strategy and mission. Chip lives in Los Gatos, California.