Managing Global Business
Autor Michael Wynn-Williamsen Limba Engleză Paperback – 3 noi 2016
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Specificații
ISBN-13: 9781137348258
ISBN-10: 1137348259
Pagini: 462
Ilustrații: 34 b/w line drawings, 39 tables
Dimensiuni: 193 x 260 x 27 mm
Greutate: 0.9 kg
Ediția:1st ed. 2017
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
ISBN-10: 1137348259
Pagini: 462
Ilustrații: 34 b/w line drawings, 39 tables
Dimensiuni: 193 x 260 x 27 mm
Greutate: 0.9 kg
Ediția:1st ed. 2017
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
Caracteristici
Comprehensive coverage of the subject, with eighteen chapters accessibly grouped into the following global themes: opportunities, markets, locations, strategies, allies and structures, regulations and finance, and management of people
Notă biografică
Michael Wynn-Williams is a Senior Lecturer in International Business at Greenwich Business School, the University of Greenwich, UK.
Cuprins
PART I: GLOBAL POSSIBILITIES 1. International Trade 2. International Growth and Diversification PART II: GLOBAL MARKETS 3. International Risk Analysis 4. Positioning Risk Analysis 5. Market Entry Decisions 6. International Markets PART III: GLOBAL LOCATIONS 7. Import and Export 8. Foreign Direct Investment 9. International Value and Supply Chains PART IV: GLOBAL STRATEGIES, ALLIANCES AND STRUCTURES 10. International Business Strategies 11. Global Strategic Alliances 12. Organisational Issues PART V: GLOBAL REGULATION AND FINANCE 13. The International Regulatory Framework 14. International Accounting 15. International Finance PART VI: GLOBAL MANAGEMENT OF PEOPLE 16. International Culture and Business 17. International Human Resource Management 18. Corporate Social Responsibility.