Managing Public Relations
Autor Smudde, Peteren Limba Engleză Paperback
Features
* Gives students the business know-how they need in order to succeed in public relations
* Directly applies current, foundational research to the day-to-day management concerns of public relations operations, allowing students to connect theory to practice in a demanding environment
* Balances coverage of both agency and corporate (for-profit, non-profit, non-governmental, and governmental organizations) public relations operations
* "Executive Viewpoints"-first-person testimonials from actual PR executives-bring concepts, methods, and tools to life for readers as they realize how senior managers work and why
* Rich pedagogy in each chapter assists students in their reading
* A Companion Website offers resources for students and instructors, and an Instructor's Manual is available to adopters (please see the preface for details)
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Specificații
ISBN-13: 9780199985173
ISBN-10: 0199985170
Pagini: 352
Dimensiuni: 188 x 234 x 18 mm
Greutate: 0.52 kg
Editura: Oxford University Press
ISBN-10: 0199985170
Pagini: 352
Dimensiuni: 188 x 234 x 18 mm
Greutate: 0.52 kg
Editura: Oxford University Press