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Market-Oriented Disinformation Research de Carlos Diaz Ruiz

Market-Oriented Disinformation Research: Routledge Studies in Marketing

Autor Carlos Diaz Ruiz
en Limba Engleză Hardback – 5 mai 2025
This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.
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Specificații

ISBN-13: 9781032828541
ISBN-10: 1032828544
Pagini: 218
Dimensiuni: 156 x 234 mm
Editura: Taylor & Francis Ltd.
Seria Routledge Studies in Marketing