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Market Research Methods in the Sports Industry de Jasenko Ljubica

Market Research Methods in the Sports Industry

Autor Jasenko Ljubica, Neven Seric
en Limba Engleză Hardback – 14 apr 2025
Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.
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Specificații

ISBN-13: 9781837534470
ISBN-10: 1837534470
Pagini: 292
Dimensiuni: 152 x 229 mm
Editura: Emerald Publishing Limited

Notă biografică

Neven Seric, Ph.D., is Professor of Marketing at the University of Split (Croatia), Faculty of Economics. His research interests include Market Research in Tourism; Marketing Strategy in Tourism; Business Logistics; Hotel Business Marketing and Product Management. He is a visiting professor at a number of institutions in Austria, Slovenia, and Bosnia and Herzegovina, and serves as a member of the editorial and reviewing boards for several academic journals in Europe and the US. With two decades of executive experience in various industries, he served as a consultant for marketing management projects in sports and tourism and as an IPA EU projects consultant. Jasenko Ljubica, Ph.D., is Assistant Professor of International Business at Tec de Monterrey (Mexico) and a visiting professor at Universidad de Rosario (Colombia). He is passionate about researching expatriate phenomena entailing (but not limited to) cognition and decision-making, innovation and knowledge transfer and behavioral ethics, while also specializing in research methods in management sciences. He spent a decade serving in tourism, consulting, trade and sports industries in top-level positions, earning professional and public recognition.