Marketing and Management Interfaces in the Enactment of Strategic Management Accounting Pr de R. Roselender

Marketing and Management Interfaces in the Enactment of Strategic Management Accounting Pr: An Exploratory Investigation: CIMA Research

R. Roselender

S Hart

en Limba Engleză Paperback – 14 iun 2001

The three main elements of this report are:

·A review of the literature dealing with measurement of performance in management accounting and in marketing
·A field study of ten organizations in different sectors (manufacturing, financial services, retailing)
·A full description of the three types of interfaces between management accounting and marketing.

* Contains review of the literature
* Based on a field study of ten organizations
* Includes a full description of the three types of interfaces between management accounting and marketing

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Cuprins

Executive Summary; Introduction; Management Accounting and Marketing the Evolving Interface; Measurement of Marketing Performance: A Review of the Literature; Research Design; Analysis of Interview Materials: Management Accounting Aspects; Analysis of Interview Materials: Marketing Aspects; Conclusion: Are Brands the Key?; References.