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Marketing Decision Making and the Management of Pricing: Advances in Marketing, Customer Relationship Management, and

Autor Rajagopal, Dr Rajagopal
en Limba Engleză Hardback – 21 feb 2013
The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is needed in order for organizations to balance the demand of sales growth versus demand for profits. Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
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Specificații

ISBN-13: 9781466640948
ISBN-10: 1466640944
Pagini: 274
Dimensiuni: 216 x 279 x 16 mm
Greutate: 0.92 kg
Ediția:New.
Editura: Business Science Reference
Seria Advances in Marketing, Customer Relationship Management, and