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Internet Mercenaries and Viral Marketing: Advances in Marketing, Customer Relationship Management, and

Autor Mei Wu, Dana Sing-Yung Ed. Sing-Yung Ed. Sin Wu, Dana Sing-Yung Ed Sing-Yung Ed Sin Wu
en Limba Engleză Hardback – 23 ian 2014
"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--
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Specificații

ISBN-13: 9781466645783
ISBN-10: 1466645784
Pagini: 326
Dimensiuni: 216 x 279 x 19 mm
Greutate: 1.04 kg
Editura: Business Science Reference
Seria Advances in Marketing, Customer Relationship Management, and