Transcultural Marketing for Incremental and Radical Innovation de Bryan Christiansen

Transcultural Marketing for Incremental and Radical Innovation: Advances in Marketing, Customer Relationship Management, and

en Limba Engleză Hardback – 3 oct 2013

"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--

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Specificații

ISBN-13: 9781466647497
ISBN-10: 1466647493
Pagini: 588
Dimensiuni: 216 x 279 x 32 mm
Greutate: 1.64 kg
Ediția:New.
Editura: Business Science Reference
Seria Advances in Marketing, Customer Relationship Management, and