Cantitate/Preț
Produs
Total produse
Vezi coșul
Marketing Financial Services de Mike Wright

Marketing Financial Services

Autor Mike Wright Editat de Christine Ennew Autor Trevor Watkins
en Limba Engleză Paperback – 20 oct 1995
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 47283 lei  6-8 săpt.
  Taylor & Francis – 20 oct 1995 47283 lei  6-8 săpt.
Hardback (1) 76420 lei  6-8 săpt.
  Taylor & Francis – 18 aug 2016 76420 lei  6-8 săpt.

Preț: 47283 lei

Preț vechi: 55627 lei
-15% Nou

Puncte Express: 709
Preț estimativ în valută:
9050€ • 9326$ • 7640£

Carte tipărită la comandă

Livrare economică 04-18 martie

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780750622479
ISBN-10: 0750622474
Pagini: 416
Dimensiuni: 189 x 246 x 22 mm
Greutate: 0.78 kg
Ediția:2Revizuită
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Students on CIB courses; BA business studies students; postgraduate students of marketing.

Cuprins

The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David Llewellyn); Distribution (Barry Howcroft and Julia Kiely); Customer Care (Barbara Lewis); Bank and Marketing (Barry Howcroft and Mike Wright); Building Society Marketing (Don Cowell); Insurance Marketing (Trevor Watkins and Steve Diacon); Marketing Unit and Investment Trusts (Paul Draper); Credit Cards (Steve Worthington)

Recenzii

`For those whose main interest is financial product marketing, MARKETING FINANCIAL SERVICES is excellent. It is aimed particularly at students taking a CIM or CIB course, but deserves a wider audience altogether.' PUBLIC RELATIONS

Notă biografică

Christine Ennew, Trevor Watkins, Mike Wright

Descriere

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.