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Marketing, Morality and the Natural Environment de Andrew Crane

Marketing, Morality and the Natural Environment: Routledge Advances in Management and Business Studies

Autor Andrew Crane
en Limba Engleză Paperback – 26 mar 2007
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
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Specificații

ISBN-13: 9780415439619
ISBN-10: 0415439612
Pagini: 218
Ilustrații: 3 tables
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.31 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Advances in Management and Business Studies

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

1. Introduction 2. Marketing and morality: perspectives and issues 3. Exploring moral meaning in green marketing 4. Conventional companies 5. Social mission companies 6. Business - NGO collaboration 7. Green marketing and morality: evidence from three approaches 8. Amoralization, moralization, marketing and the natural environment
9. Conclusions

Descriere

With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.