Research Paper (undergraduate) from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: Based on a deep dive market analysis done before, this scientific assignment comes from market analysis to strategy definition and development. This includes the scoping, the target group analysis and definition followed up by the strategy analysis with marketing mix, USP analysis and instruments like the BCG matrix and the product lifecycle analysis. Closed by a conclusion. The assignment is based on current information on the Porsche marketing strategy as well as own research.