Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

en Limba Engleză Paperback – 19 dec 2015

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

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Specificații

ISBN-13: 9781349495603
ISBN-10: 1349495603
Pagini: 185
Ilustrații: XXI, 185 p.
Dimensiuni: 140 x 216 mm
Greutate: 0.25 kg
Ediția:1st ed. 2014
Editura: Palgrave Macmillan US
Colecția Palgrave Macmillan
Locul publicării:New York, United States

Cuprins

1. The 90s Generation 2. Introduction to Generational Studies 3. The 90s Generation and Society 4. The Market Environment 5. The Cultural Environment 6. Generation Y as Consumers and Coworkers

Notă biografică

Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.

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