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Organizations in the Face of Crisis: Managing the Brand and Stakeholders de Dennis W. Tafoya

Organizations in the Face of Crisis: Managing the Brand and Stakeholders

Autor Dennis W. Tafoya
en Limba Engleză Hardback – 20 mar 2013
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.
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  Palgrave Macmillan US – 20 mar 2013 36943 lei  43-57 zile
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  Palgrave Macmillan US – 20 mar 2013 37487 lei  43-57 zile

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Specificații

ISBN-13: 9781137306951
ISBN-10: 1137306955
Pagini: 183
Ilustrații: XII, 183 p. 1 illus.
Dimensiuni: 140 x 216 x 15 mm
Greutate: 0.36 kg
Ediția:2013
Editura: Palgrave Macmillan US
Colecția Palgrave Macmillan
Locul publicării:New York, United States

Cuprins

PART I: THE ORGANIZATION, THE BRAND AND THE ORGANIZATION'S STAKEHOLDERS 1. Acknowledging the Relationship between an Organization, its Stakeholders and Brand  2. The Nature of Organization, Brand and Stakeholder Dynamics: When Problems Set the Stage for a Crisis 3. Stakeholders, the Stakeholder Network and the Brand Network: How the Stakeholder Network Effects Crisis Management Efforts PART II: STRATEGY AND THE EMERGENT CRISIS 4. Understanding the Nature of a Crisis: Why it has the potential to Effect an Organization, its Stakeholders and the Brand 5. The Emerging Crisis and the Phenomenon of the Stakeholder Swarm: Stakeholder Influence on Network Equilibrium, Brand Attractiveness and Crisis Management Efforts 6. Managing the Brand Trauma (that accompanies a brand crisis) PART III: IMPLEMENTING THE STRATEGY 7. Building a Crisis Management and Recovery Plan 8. The Emergence of a Crisis in Complex Adaptive Systems - the Organization, its Brand, Stakeholders and the Future

Recenzii

QUOTES TK

Notă biografică

Dennis W. Tafoya is the president of CompCite, Inc.