Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
Autor D. Suttonen Limba Engleză Paperback – 7 aug 2012
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| Palgrave Macmillan US – 7 aug 2012 | 617.28 lei 43-57 zile | |
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Specificații
ISBN-13: 9781137021007
ISBN-10: 1137021004
Pagini: 224
Ilustrații: XII, 210 p. 9 illus.
Dimensiuni: 140 x 216 x 13 mm
Greutate: 0.28 kg
Ediția:2009
Editura: Palgrave Macmillan US
Colecția Palgrave Macmillan
Locul publicării:New York, United States
ISBN-10: 1137021004
Pagini: 224
Ilustrații: XII, 210 p. 9 illus.
Dimensiuni: 140 x 216 x 13 mm
Greutate: 0.28 kg
Ediția:2009
Editura: Palgrave Macmillan US
Colecția Palgrave Macmillan
Locul publicării:New York, United States
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Cuprins
Introduction From Suffrage to Soap 'Good Looks Supremacy' Selling Prestige and Whiteness Selling Sex and Science J. Walter Thompson's International Expansion and the Ideology of Civilization J. Walter Thompson's International Ads Index
Recenzii
"Provides a glimpse into the origins of advertising and the key role that women played in creating today's global standard of feminine beauty . . .A useful volume for marketing as well as women's studies collections . . .Recommended." - Choice
"An empirically rich and beautifully written study of the complex and often contradictory roles that women and gender played in the history of American advertising. This should be essential reading for all those interested in understanding in what ways gender, class and race matter to the projection of American commercial culture at home and abroad." - Mona Domosh, Dartmouth College
"This absorbing book contributes to a growing body of sophisticated work about 20th century advertising. Sutton's study follows a group of avant-garde female copy writers, the J. Walter Thompson Women's Editorial Department, focusing particularly on the interwar years. Sutton shows how these class-conscious, professional, modern, feminist style-sett
ing copywriters created 20th century cosmetics advertising in JWT's imperialist, hyper-masculine corporate culture." - Tani E. Barlow, Ting Tsung and Wei Fong Chao Professor of Asian Studies, History Department, Rice University.
"An empirically rich and beautifully written study of the complex and often contradictory roles that women and gender played in the history of American advertising. This should be essential reading for all those interested in understanding in what ways gender, class and race matter to the projection of American commercial culture at home and abroad." - Mona Domosh, Dartmouth College
"This absorbing book contributes to a growing body of sophisticated work about 20th century advertising. Sutton's study follows a group of avant-garde female copy writers, the J. Walter Thompson Women's Editorial Department, focusing particularly on the interwar years. Sutton shows how these class-conscious, professional, modern, feminist style-sett
ing copywriters created 20th century cosmetics advertising in JWT's imperialist, hyper-masculine corporate culture." - Tani E. Barlow, Ting Tsung and Wei Fong Chao Professor of Asian Studies, History Department, Rice University.
Notă biografică
DENISE H. SUTTON has worked in higher education in New York City, USA, as a professor and administrator and at the Harlem Children's Zone as Director of Communications.