The Art of the Pitch: Persuasion and Presentation Skills that Win Business
Autor Peter Coughteren Limba Engleză Hardback – 12 ian 2012
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Specificații
ISBN-13: 9780230120518
ISBN-10: 0230120512
Pagini: 256
Ilustrații: XI, 240 p.
Dimensiuni: 155 x 235 x 23 mm
Greutate: 0.54 kg
Ediția:2012
Editura: Palgrave Macmillan US
Colecția Palgrave Macmillan
Locul publicării:New York, United States
ISBN-10: 0230120512
Pagini: 256
Ilustrații: XI, 240 p.
Dimensiuni: 155 x 235 x 23 mm
Greutate: 0.54 kg
Ediția:2012
Editura: Palgrave Macmillan US
Colecția Palgrave Macmillan
Locul publicării:New York, United States
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Cuprins
Foreword White Spaces How we Connect The Power of Emotion How to Be The Thin Line Thoughtfulness The Way we Say Things It's More Important to be Passionate About the Work You Gotta be You Before You Do Anything Death by Deck Organizing the Presentation Rehearse, Rehearse, Rehearse Own It Getting Started What They See is What You Get Humor Vs. Jokes Punctuation You Never Know Standing Up
Recenzii
Praise for Peter's Seminar Presentation Skills Workshops:
'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R
'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt
'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin Agency
'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R
'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt
'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin Agency
Notă biografică
Peter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter & Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y&R, McKinney and many others. He lives in Richmond, Virginia.