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Mass Media, Consumerism and National Identity in Postwar Japan: SOAS Studies in Modern and Contemporary Japan

Autor Dr Martyn David Smith
en Limba Engleză Paperback – 30 oct 2019
Mass Media, Consumerism and National Identity in Postwar Japan addresses Japan's evolving nationalism and national identity in relation to its newly rising consumerism during the two decades from 1952 to 1972, through a study of the transformation of the print media and the market for weekly and monthly magazines. Martyn Smith argues that the transformation of the print media in the 1950s and 1960s expanded the possibilities for social, individual and national identities in Japan. From the late 1950s, the growth in the market for weekly magazines was fuelled by the huge potential for advertising revenue, the rapid development of the Japanese economy, and the necessity for the growth of a consumer society. This resulted in the merging of national identity with individual subjectivity - which this book describes as 'national subjectivity' - as the Japanese media promoted individual consumption to aid the recovery of the Japanese nation as a whole.Examining housewife magazines such as Fujin Koron, Fujin no Tomo and Fujin Gaho, as well as news magazines such as Mainichi Graph and Asahi Graph, and publications aimed at young people - Shukan Heibon and Heibon Punch - Smith shows how the relationship of nationalism to everyday life is best understood by taking into account the changing nature of consumption in the period. By presenting an alternative to the traditional 'top-down' narrative of state-driven economic nationalism, this book therefore makes a unique contribution to the study of postwar Japanese history and Japanese nationalism.
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Specificații

ISBN-13: 9781350134348
ISBN-10: 1350134341
Pagini: 192
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.25 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Seria SOAS Studies in Modern and Contemporary Japan

Locul publicării:London, United Kingdom

Caracteristici

Argues that the rise of popular magazines created a 'national space', linked to consumerism and the development of the Japanese economy, which was also a reflection of everyday life

Notă biografică

Martyn David Smith is Senior Teaching Fellow in the Department of History at SOAS, University of London, UK.

Cuprins

Introduction1. Cold War, Everyday Life and Postwar Nationalisms2. Consumer Society and The Media: Individual Autonomy in Cold War Japan3. A Nation of Consumers: ANPO and the 1964 Olympics4. The Contradictions of Consumer Society5. Being Japanese: Nihonjinron, Consumer Society and National SubjectivityConclusionNotesBibliographyIndex

Recenzii

[The] book's careful parsing of the media portrayals of such current events in the early postwar decades, as well as Smith's attention to the importance of print media itself in shaping individual and national ideals of subjectivity at this time, are enlightening enough to recommend this work.
This wide ranging and innovative work challenges our understanding of how Japanese nationalism reemerged in the postwar period. According to Martyn Smith this process should be analyzed, not in terms of elite discourses and its genealogies, but as a function of national consciousness under the conditions of a global Cold War. This thought-provoking study thus frames the discussion of nationalism around the issues of subjectivity, print capitalism, and everyday life. Smith also makes the case that the 1950s and 1960s were truly pivotal in this process, offering nuanced readings of the debates over national identity during these decades.