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Measurement and Research Methods in International Marketing: Advances in International Marketing

Autor Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor, Shaoming Zou
en Limba Engleză Hardback – 22 aug 2011
Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
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Specificații

ISBN-13: 9781780520940
ISBN-10: 1780520948
Pagini: 200
Dimensiuni: 160 x 237 x 21 mm
Greutate: 0.49 kg
Editura: Emerald Publishing
Seria Advances in International Marketing