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Metricsman de Don Bartholomew

Metricsman

Autor Don Bartholomew
en Limba Engleză Paperback – 29 mai 2016
Presents opinions, insights, and best practices of public relations and social media research and measurement. The book discusses the evolution of measurement, RoI, the Barcelona Principles, social media measurement, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the PR profession.
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Specificații

ISBN-13: 9781631575211
ISBN-10: 163157521X
Pagini: 207
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.3 kg
Editura: Business Expert Press

Notă biografică

The late Don Bartholomew was senior vice president, digital and social media research for Ketchum. He was a member of the Measurement Commission of the Institute for Public Relations. Don served as vice chair of the Social Media Measurement Group for the International Association for the Measurement and Evaluation of Communication (AMEC). During his tenure, he created the AMEC Social Media Measurement Framework with Richard Bagnall, which is a breakthrough for the industry. Don was a former adjunct professor at the University of North Texas, teaching mass communications research. He held a BS in industrial engineering and operations research from Syracuse University and an MBA from the University of Dallas.