Museum Branding
Autor Margot Wallaceen Limba Engleză Paperback – 6 aug 2024
Toate formatele și edițiile | Preț | Express |
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Paperback (2) | 337.16 lei 3-5 săpt. | |
Rowman & Littlefield Publishers, Inc. – 6 aug 2024 | 337.16 lei 3-5 săpt. | |
Rowman & Littlefield – mai 2016 | 402.74 lei 6-8 săpt. | |
Hardback (2) | 677.40 lei 6-8 săpt. | |
Rowman & Littlefield Publishers, Inc. – 6 aug 2024 | 677.40 lei 6-8 săpt. | |
Rowman & Littlefield – mai 2016 | 688.15 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781538185513
ISBN-10: 1538185512
Pagini: 280
Dimensiuni: 150 x 226 x 17 mm
Greutate: 0.39 kg
Ediția:3rd edition
Editura: Rowman & Littlefield Publishers, Inc.
ISBN-10: 1538185512
Pagini: 280
Dimensiuni: 150 x 226 x 17 mm
Greutate: 0.39 kg
Ediția:3rd edition
Editura: Rowman & Littlefield Publishers, Inc.
Notă biografică
Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.
Cuprins
Preface
Chapter 1: Exhibitions
Chapter 2: Tours
Chapter 3: Building
Chapter 4: Events
Chapter 5: Membership and Fundraising
Chapter 6: Education
Chapter 7: Board and Volunteers
Chapter 8: Marketing
Chapter 9: Partnerships
Chapter 10: Finding Your Brand
Chapter 11: Public Relations
Chapter 12: Social Media and Beyond
Chapter 13: Email
Chapter 14: Lobby
Chapter 15: Store
Chapter 16: Café
Chapter 17: Publications
Chapter 18: Academic Museums
Chapter 19: Databases
References
Index
About the Author