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Museum Management de Kevin Moore

Museum Management: Leicester Readers in Museum Studies

Editat de Kevin Moore
en Limba Engleză Paperback – 27 oct 1994
Museums and galleries in the 1990s face unprecedented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors, market their product and generate their own income and sponsorship. Museums must develop more effective management and marketing, if they are to survive and prosper in to the next millenium. This text addresses: strategic management issues such as policy formulation; corporate planning; performance measurement; human resource management; financial management; and marketing. This volume acts as an introduction to the key issues, controversies and debates in the subject and should be useful reading for all students, museum managers and staff who need to keep up to date with developments in the field.
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Specificații

ISBN-13: 9780415112796
ISBN-10: 0415112796
Pagini: 312
Dimensiuni: 178 x 254 x 24 mm
Greutate: 0.57 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Leicester Readers in Museum Studies

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

Introduction; 1: A challenge to modern museum management; 2: Measuring museums' merits; 3: The problem and promise of museum goals; 4: A new framework for museum marketing; 5: Strategic planning in local authority museums; 6: Museum Wharf; 7: Museum brainstorming; 8: An inquiry into the relationship between museum boards and management; 9: The economics of museum admission charges; 10: The university art museum; 11: Museum people. The special problems of personnel management in museums and historical agencies; 12: Some more equal than others; 13: Money changers in the temple? Museums and the financial mission; 14: Museum planning and museum plans; 15: Current issues in museum training in the United Kingdom; 16: Performance indicators; 17: The development of Beamish; 18: Job attitudes and occupational stress in the United Kingdom museum sector; 19: Image and self-image; 20: Museums and marketing; 21: Marketing in museums; 22: Irresistible demand forces; 23: Exhibitions; 24: Museums as organizations; 25: Risking it; 26: The more effective director; 27: MGR; 28: The well-managed museum

Textul de pe ultima copertă

Collecting a selection of essential writings by some of the leading authors in the field, Kevin Moore examines the developments in, and effectiveness of, museum management in a world dominated by new and exciting heritage and leisure attractions.
The selected papers in Museum Management outline the development of museum management to date, the challenges museums currently face, and the key areas of future development in management and marketing practice, and addresses:

  • strategic management issues: policy formulation, corporate planning and performance measurement
  • human resource management
  • financial management
  • the importance of marketing.

This volume is an invaluable introduction to the key issues, controversies and debates in the subject. It will be essential reading for all students, museum managers and staff who need to keep up to date with latest developments in this field.

Descriere

Museums and galleries in the 1990s face unprecedented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors, market their product and generate their own income and sponsorship. Museums must develop more effective management and marketing, if they are to survive and prosper in to the next millenium. This text addresses: strategic management issues such as policy formulation; corporate planning; performance measurement; human resource management; financial management; and marketing. This volume acts as an introduction to the key issues, controversies and debates in the subject and should be useful reading for all students, museum managers and staff who need to keep up to date with developments in the field.