Every organisation has people working directly with customers but who don't think they're 'in sales'. These talented subject matter experts are highly trusted and are in the best position to spot opportunities, develop new business and grow revenue. They are your secret army who, with the right skills, can win more business and build even stronger relationships authentically and naturally. Natural Business Development is filled with tools and techniques to help your secret army develop their skills and confidence to connect with clients, understand their needs, sell more and ensure customers not only want to work with you more but will also recommend you to others. This book will help you: · Spot opportunities, win more business and grow revenue · Identify what really matters to your customer · Earn the right to have powerful conversations · Collaborate for long term success · Get greater commitment and buy in from customers