Negotiate Anything is the culmination of a 30 year longitudinal study of customer service - the first ever. It has two audiences. For consumers, it presents secrets to make companies treat them fairly. For businesses, it teaches them how to pull ahead of the competition by providing excellent customer service. It offers a concise and proven method for consumers to use to start getting their money's worth from companies when things go wrong. It also lets you know the tricks some companies use to bamboozle you and keep you from getting the good service you deserve. The authors show how they have saved well over $30,000 themselves. They are so confident of their method, they provide a written 100% money back guarantee for consumers if they follow the process and don't save at least two times the cost of the book in the first year alone. It can be found on P261. For businesses, Negotiate Anything presents the 12 Success Criteria for creating, implementing and tracking a highly differentiated level of customer service designed to drive the top and bottom line. Business owners and leaders will learn how they torture customers and drive them into their competitors' hands. The causes of deteriorating customer service are reviewed and a clear and pragmatic plan is presented that can be implemented by any size business or organization. Through the example of their own start-up business, The CareGiver Partnership, we learn how a company that cares about its customers is winning with impeccable, personalized service such as answering all calls by the third ring, by a knowledgeable person - in the U.S. This has resulted in over 90% of customers rating them a 9 or 10 on a 10 point scale. As a result of this service, their margins are 2 to 3 times greater than the big box stores.