Negotiating Business Narratives: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
Autor Sandford Borins, Beth Hersten Limba Engleză Paperback – 23 ian 2019
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| Springer – 23 ian 2019 | 314.92 lei 39-44 zile | |
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Specificații
ISBN-13: 9783030085759
ISBN-10: 3030085759
Dimensiuni: 148 x 210 mm
Greutate: 0.12 kg
Ediția:Softcover reprint of the original 1st ed. 2018
Editura: Springer
Colecția Palgrave Pivot
Locul publicării:Cham, Switzerland
ISBN-10: 3030085759
Dimensiuni: 148 x 210 mm
Greutate: 0.12 kg
Ediția:Softcover reprint of the original 1st ed. 2018
Editura: Springer
Colecția Palgrave Pivot
Locul publicării:Cham, Switzerland
Cuprins
1.
Conceptual
Framework
and
Methodology
1.1 1.1 Theoretical Context
1.2 1.2 Antecedents and Conceptual Structure
1.3 1.3 Fables and Texts
2. Insanely Great: The Dominant IT Fable
3. Cults of Personality: Fables of the Automobile Industry 4. “A Good Dose of Outrage”: Financial Trading Fables
5. Conclusion: Narrative Templates and Social Negotiations
1.1 1.1 Theoretical Context
1.2 1.2 Antecedents and Conceptual Structure
1.3 1.3 Fables and Texts
2. Insanely Great: The Dominant IT Fable
3. Cults of Personality: Fables of the Automobile Industry 4. “A Good Dose of Outrage”: Financial Trading Fables
5. Conclusion: Narrative Templates and Social Negotiations
Recenzii
“My
read
of
this
short
text
(78
pages)
is
that
the
authors
have
most
certainly
been
successful
on
the
first
front
and
have
taken
the
field
another
valuable
step
toward
the
second.
…
this
book
has
much
to
recommend.
Analyzing
popular
culture
narratives,
this
research
effectively
describes
the
narratives
of
three
business
industries.
It
does
this
quite
well.”
(Michael
D.
Jones,
Journal
of
Public
Administration
Research
and
Theory,
December,
10,
2018)
Notă biografică
Sandford
Borins
is
Professor
of
Strategic
Management
at
the
University
of
Toronto,
Canada.
Beth Herst is a researcher and writer based in Toronto, Canada.
Beth Herst is a researcher and writer based in Toronto, Canada.
Textul de pe ultima copertă
This
book
challenges
the
widely-held
belief
that
popular
narratives
about
business
are
invariably
critical.
It
develops
a
more
nuanced
analytic
model
of
private
sector
narrative
and
applies
it
to
63
recent
narrative
texts
(movies,
histories,
biographies)
produced
in
the
US
dealing
with
three
major
industries:
information
technology,
automobile
manufacturing,
and
financial
trading.
It
identifies
recurring
patterns
to
compare
sectors
and
to
analyze
their
implications.Negotiating
Business
Narrativesappeals
to
academics
and
practitioners
interested
in
business
and
society,
strategic
management,
and
contemporary
literature
and
films
about
business.
Caracteristici
Engages
with
an
important
aspect
of
contemporary
culture
(movies,
novels,
biographies,
histories
about
business)
in
a
thoughtful,
rigorous,
and
accessible
way
Demonstrates
that
how
we
as
a
society
think
about
business
is
strongly
influenced
by
the
way
it
is
represented
in
these
texts
This,
in
turn,
influences
key
personal
decisions,
such
as
career
choice,
and
key
public
policy
decisions,
such
as
the
regulation
of
business
Examines
texts’
influence
on
social
discourse
and
the
circulation
and
reproduction
within
popular
culture
of
the
narrative
structures
they
instantiate