On October 28, nine days before the 2012 US presidential elections, the east coast was devastated by what was termed a "perfect storm," Hurricane Sandy. 100+ people died, 50 billion USD in damages, communities destroyed and millions without services...Result: Obama elected and named TIME Magazine 2012 Person of the Year. As in 2008 (with the International Financial Crisis), Barack Obama again benefited from the "something else" of global proportions and a media convulsion that guaranteed his epidemic Tipping Point victory. Presidential Campaigns are in many ways, influenced by media. This just released, ground-breaking book by Dr. Philip Gordon, PhD, details the Obama Presidential Campaign 2007-2008, which is analyzed on the basis of Tipping Point Theory Attributes and Characteristics. Dr Gordon provides a methodology and parameters for analyzing and predicting presidential campaigns and other global issues. Dr Philip Gordon, Ph.D was awarded his doctorate (with honors) from the Centre d'Etudes Diplomatiques et Strategegues (CEDS) Paris, France and graduated with his masters while on a full fellowship from Johns Hopkins University, Baltimore, Maryland. He currently lives in Burgundy, wife his wife and two sons. Review Comments: "The genius of the formulation of Tipping Point Theory is that it takes explicit account of the role of social media and the internet at facilitating bifurcations and promoting dynamical instability. In effect, we have trimmed a few feet of tail off the kite. As a reader, I was informed and educated as to the factors which conspire to influence stability / instability in complex social systems. ...the book does a good job of making sense of past bifurcations and dynamical instabilities, namely political instability, our perception of global climate change, and international economic crises...My compliments on a truly insightful Media Tipping Points." -Prof. Dr.(med.) Peter S. Geissler, A.B., B.S., M.S., M.Phil., Ph.D. (Yale) M.A., M.Eng., M.S., Ph.D., M.S., M.D., M.Phil.(Cantab) "The application of the tipping point theory qualitative ratio analysis to media and global events is a fascinating one." -Dr. Serge Besanger, PhD Expert, International Monetary Fund ..".very interesting application (of the Tipping Point Theory)...potential opportunity for predicting other global events, i.e.: Egyptian crisis and perhaps, even terrorism activities." -Dr. Adam AJLANI, PhD Professor, Sciences Politic and Political Consultant, France TV1 ..".a mass undertaking (very motivated) of how (we) as a society can become aware of future global events. Excellent " -Dr. Derek EL ZEIN, PhD Professor, Avocat, Expert: Communications ..".very innovative approach to modeling three very complex studies for comparison. Well-suited for similar types of analysis." -Dr. Emmanuel CAULIER, PhD Professor and Expert: International Political Relations, Avocat "A truly fascinating book that (teaches) a whole new way of thinking about major events and how the media can influence them. - Being a political junkie I was heavily into the media coverage of the 2008 Obama election and the global financial melt-down both via TV and the blogosphere...I now find myself looking for the tipping points and stickiness factors as other key events unfold. Usually, I have trouble reading, theoretical books but this one was an easy read and if you want supporting data then the references are there. This could become a solid reference for those in the media who truly want to understand what they are reporting. Highly recommended and I look forward to Dr. Gordon's ongoing analysis of (future) events." -Dr. Ralph Moorhouse, Ph.D. Political junkie, Expert: natural polymers for industries