Had enough? Are you ready to stop the endless rejection by objection? Learn how to PREVENT the 85 most common sales-stopping objections from ever entering your prospect's mind and PREEMPT those already there. ¿Join the thousands of salespeople around the world who learned the secrets to objection-free selling. Research with thousands of salespeople across industries demonstrates:Objections that stop almost all sales are common and repetitive. Specific Buyer Beliefs, when missing or weak cause these objections. There are many ways to establish these beliefs to prevent the objection from even entering the prospect's mind. Test this:Before you buy something, this book for example, what's just one thing must you believe about it? If you don't believe that, what objection comes to mind? But, if you did believe that, what happens to the objection? You just demonstrated that a missing Buyer Belief caused the objection and that when the belief is in place, the objection goes away. Analysis reveals:There are 10 of these critical Buyer Beliefs in which all sales objections can be categorized. Salespeople get most of their objections in just three to five categories of missing Buyer Beliefs. Learning how to prevent, preempt, and respond to a few objections in each category will handle all objections in that category. It doesn't matter which sales model salespeople are using if sales stopping objections are getting through. The strategies and formulas provided work with all sales models. Right now:Probability has it that right now you know salespeople who are facing sales stopping or stalling objections, the answers to which are in this book. Could these potentially stalled or lost sales be enough to cost-justify the price of this book? The 3rd edition of this wildly popular bestseller has the same content as the previous two. The difference is in the sequencing of the Parts and Chapters. The change was made to accommodate how people use the book. We hope works for you.