Cantitate/Preț
Produs
Total produse
Vezi coșul
Offline – Free Your Mind from Smartphone and Social Media Stress de I Rashid

Offline – Free Your Mind from Smartphone and Social Media Stress: Business Book Awards 2020

Autor I Rashid
en Limba Engleză Paperback – 3 ian 2019

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products.

In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.

A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.

Learn how to recognize 'mind hacks' and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.

Citește tot Restrânge

Din seria Business Book Awards 2020

  • 17% How to Lead Smart People: Leadership for Professionals
    Preț: 6840 lei
  • Strategic Human Resource Management – An HR Professional`s Toolkit
    Preț: 25976 lei
  • PR FOR HUMANS: How business leaders tell powerful stories
    Preț: 12113 lei
  • 44% Press Start: Using gamification to power-up your marketing
    Preț: 9669 lei
  • Start–Ups, Pivots and Pop–Ups – How to Succeed by Creating Your Own Business
    Preț: 10822 lei
  • Human Edge, The
    Preț: 8135 lei
  • How to Have a Happy Hustle: The Complete Guide to Making Your Ideas Happen
    Preț: 6461 lei
  • The Strategy Book
    Preț: 13167 lei
  • 17% The Big Zero: The Transformation of ZBB into a Force for Growth, Innovation and Competitive Advantage
    Preț: 10487 lei
  • 8% The Innovator's Book
    Preț: 5832 lei
  • The Formula for Success: How to Win at Life Using Your Own Personal Algorithm
    Preț: 8268 lei
  • 7% Making Your Mark
    Preț: 11318 lei
  • 8% High Frequency Change
    Preț: 7588 lei
  • True Profit Business
    Preț: 11233 lei
  • Get Online
    Preț: 11212 lei
  • Your Business Your Book: How to plan, write, and promote the book that puts you in the spotlight
    Preț: 11274 lei
  • Let's Get Visible!
    Preț: 19426 lei
  • Authority: An expert entrepreneur's guide to exploding your reach, impact and profit
    Preț: 10933 lei
  • Competitive People Strategy – How to Attract, Develop and Retain the Staff You Need for Business Success
    Preț: 28930 lei
  • Leading for Organisational Change – Building Purpose, motivation and belonging
    Preț: 15248 lei
  • 27% Artificial Intelligence in Practice – How 50 Successful Companies Used AI and Machine Learning to Solve Problems
    Preț: 15618 lei
  • 17% The Customer Catalyst – How to Drive Sustainable Business Growth in the Customer Economy
    Preț: 12906 lei
  • Dynamic Digital Marketing – Master the World of Online and social Media Marketing to Grow your Business
    Preț: 15471 lei
  • 37% Align: A Leadership Blueprint for Aligning Enterprise Purpose, Strategy and Organisation
    Preț: 9866 lei
  • 38% Influence: How Social Media Influencers Are Shaping Our Digital Future
    Preț: 6276 lei

Preț: 8268 lei

Nou

Puncte Express: 124
Preț estimativ în valută:
1582€ • 1648$ • 1337£

Carte disponibilă

Livrare economică 14-28 februarie
Livrare express 31 ianuarie-06 februarie pentru 2212 lei

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780857087935
ISBN-10: 0857087932
Pagini: 216
Dimensiuni: 141 x 216 x 17 mm
Greutate: 0.3 kg
Editura: Capstone
Seria Business Book Awards 2020

Locul publicării:Chichester, United Kingdom

Public țintă

Individuals: Interested adults who want to better manage the technology in their personal lives, knowledge–workers who are struggling with stress or information overload, caretakers and other professionals, who want to understand or prevent digital addiction better.
Families: Families who are struggling with the uncertainty related to screen time and digital devices, Parents who want to do the best for their kids and implement some good behaviour etc, Parents of teenagers who are at increased risk due to the massive digital usage and minimal supervision.
Companies: Organisations who want to prevent stress by acknowledging the impact of technology on work–life balance, HR–departments who want to develop better policies around digital pollution, HR–departments who want to improve productivity and reduce distraction and risk of mental diseases, Companies who need a better culture in the workplace.
Society: Public institutions with specific responsibility for public health, Politicians who need validated arguments for preventive measures towards unhealthy digitalisation, Anyone interested in discussing the topic on a larger scale.

Descriere

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products.

In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.

A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.

Learn how to recognize 'mind hacks' and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.

Notă biografică

Cuprins

Acknowledgments xi Introduction: Offline 1 Are You Being Digitally Manipulated? 5 Access to Your Attention Has Become a Commodity 8 Technology Is Good. But Use it Carefully! 10 HowThis Book Is Structured 15 Chapter One 17 A Tsunami of Technological Transformation 17 Imperceptible Change 19 Because Your Eyeballs Are Worth It 21 Social Media: The Global Village 23 Tackling the Onslaught of Information 26 Chapter Two 30 A Fire upon the Deep 30 Developing Bigger Brains Was an Evolutionary Gamble 31 The Three Layers of Your Brain 33 Prefiltering and Neuroplasticity: Your Adaptable Brain 45 Is Your Consciousness Time-Shifted? 47 To Be or Not to Be Conscious 49 Out of Control 51 Is Consciousness a Question of Being in the Spotlight? 53 Models Are Not Reality 54 The Hard Question of Consciousness 55 The Social Brain 56 Chapter Three 63 The Billion Dollar Question 63 Dopamine: Sex, Drugs, and Rock 'n' Roll? 65 Oxytocin: Humans Need Humans 67 Does Your Family Suffer from Technoference? 69 Being Able to Defer Gratification Is Crucial 72 What We Actually Do Know about Impulse Control--and About Losing It! 74 Do Smartphones Affect Human Self-Control? 76 Chapter Four 80 The Human Information Factory 82 The Limited Working Memory 82 The Sorting Task 83 Information Processing 84 Would You Dare to Be a Passenger in a Car Driven by a Distracted You? 86 Excuse Me, Do You Have a Minute? 87 Smartphones and Feelings 88 A Quick Pit-Stop before Heading into the Land of Dragons 89 Chapter Five 95 One Great Big Online Market 95 B.J. Fogg and the Stanford Persuasion Lab 96 Let's Take a Look at B.J. Fogg's Model as It Is Being Used Today... 98 Your Phone Is a Slot Machine! 101 What Do the Companies Targeting You See? 103 Your Personality Can Be Predicted with Great Accuracy 107 The Cambridge Analytica Scandal 109 How You Are Captured and Converted 111 Multivariate Testing--Helping Consumers Capture Themselves 113 The StrangeWorld of Tracking Pixels, Cookies and Remarketing 115 All aboard the Consumer Journey Train 118 The Horrible Dark Patterns 120 How Google Skews Your Search Results 121 Chapter Six 125 Stress, Low Self-Esteem, Anxiety and Sleep Disturbances 126 Smartphones and Social Media Can Lead to ADHD in Adolescents 128 Can Use of Social Media Be Addictive? 128 When Addictive Design and Basic Human Social Traits Clash 130 The Effects Are Not Just Physiological or Psychological 132 Echo Chambers and Confirmation Bias 133 When Confirmation Bias Leads to Cognitive Dissonance 138 The Sharp Decline in Empathy 141 The Changing World of Youngsters 144 Cyberbullying 146 In Conclusion: The Road Ahead Is All About the Choices You Make! 148 Chapter Seven 157 Making Changes Is Not Easy! 157 Change Means Doing Things Differently 159 Step 1: Life Stories 160 Step 2: Mapping out Your Habits and How You Spend Your Time 164 Step 3: Identify Triggers & Cues 164 Step 4: Plan Your Countermove and Start Acting 167 Troubleshoot Failure 169 In Summary: It's Not Rocket Science, but it's Not All That Easy Either 170 Teaching Your Children Sensible and Healthy Digital Habits 172 The Underlying Psychological Principles 174 Entering the Zone--Learning to Focus 177 Deliberate Practice 179 In Conclusion: It's Simple, but it's Not Easy 182 Epilogue 187 Index 193