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PR FOR HUMANS: How business leaders tell powerful stories de Mike Sergeant

PR FOR HUMANS: How business leaders tell powerful stories: Business Book Awards 2020

Autor Mike Sergeant
en Limba Engleză Paperback – 17 apr 2019
Discover the essential principles of leadership communication. In PR for Humans, Mike Sergeant shows CEOs, partners and business leaders how to use these principles. He challenges the global PR industry to move beyond spreadsheets and 'strategies' and embrace more powerful human storytelling.
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Specificații

ISBN-13: 9781788600552
ISBN-10: 178860055X
Pagini: 194
Dimensiuni: 140 x 216 x 20 mm
Greutate: 0.23 kg
Editura: Practical Inspiration
Seria Business Book Awards 2020

Descriere

“There is no strategy without a story. There is no story without the main character. The main character is you.”
PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication.
Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery.
Why are these things so important? Why do most people in PR and ‘communications’ not even talk about them? Why is PR for Humans even more important in the age of A.I.? In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know.
The principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs.
They are the rocket fuel for your business and your career.

‘PR FOR HUMANS is much more than PR for humans. It is an essential insight that can help transform leaders into great leaders. It is a simple masterclass that can help average communicators become great communicators. It shows how to influence reputation through story-telling. This book is a must-read for leaders who want to get to the top, and CEOs or politicians who want to stay at the top.’ - Edmund King OBE, AA President

Notă biografică

Mike Sergeant is an international communications coach and PR adviser to CEOs and business leaders. Through his company www.sergeantleaders.com he delivers media training, public speaking coaching and reputation advice. Mike began his career at CNN in 1996 before moving to Reuters, Sky News and the BBC - where he spent 13 years as a TV and radio correspondent covering business, politics and the Middle East. He lives in North London with his wife and two sons.