How to Manage a Successful Press Conference
Autor Ralf Leinemann, Elena Baikaltsevaen Limba Engleză Paperback – 28 sep 2006
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Specificații
ISBN-13: 9780566087271
ISBN-10: 0566087278
Pagini: 266
Dimensiuni: 174 x 246 x 19 mm
Greutate: 0.48 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0566087278
Pagini: 266
Dimensiuni: 174 x 246 x 19 mm
Greutate: 0.48 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Professional Practice & DevelopmentCuprins
Contents: Part I Introduction: Why is a press conference special?; PR tools; Types of press conferences; PR plan. Part II Basics and Processes: Planning; Embargo date; Invitation and registration; Format of a press event; Participants; Agency support; Financial aspects; Venue selection. Part III Content and Speaker Support: Content - From Hell to Heaven; Preparation of spokespeople; Speech writing; Tips for spokespeople. Part IV At the Event: The atmosphere at a press conference; Event branding; Decoration; Registration desk; Badges; Press room; Press kit; Interviews; The appropriate give away. Part V After the Event: Feedback collection; After the event; Media analysis. Appendices: Checklist for preview trip; Cultural influences; Views of a journalist; Industry analyst briefings; Detailed cost breakdown; Online press conferences; References; Index.
Notă biografică
Dr Ralf Leinemann has more than 15 years' experience working in international PR, marketing and business development departments in the high-tech industry. He is PR Director for Hewlett-Packard's Imaging and Printing Group in Europe, the Middle East and Africa. Elena Baikaltseva is responsible for business development in Technology practice at Echo Research in the UK. Whilst writing the book, she was Public Relations and Marketing Communications Manager for Advanced Micro Devices (AMD) in Moscow, where she was responsible for communications in Russia, CIS and emerging markets in EMEA (Europe, Middle East and Africa). She has ten years' experience in communications and PR functions working for AMD, and previously for Hewlett-Packard, and with various PR agencies.
Descriere
How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures.