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Operationalizing Dynamic Pricing Models: Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers de Steffen Christ

Operationalizing Dynamic Pricing Models: Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers

Autor Steffen Christ
en Limba Engleză Paperback – 13 ian 2011

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Specificații

ISBN-13: 9783834927491
ISBN-10: 383492749X
Pagini: 351
Ilustrații: XXVII, 351 p. 116 illus.
Dimensiuni: 148 x 210 x 24 mm
Greutate: 0.5 kg
Ediția:2011
Editura: Gabler Verlag
Colecția Gabler Verlag
Locul publicării:Wiesbaden, Germany

Public țintă

Research

Notă biografică

Dr. Steffen Christ wrote his dissertation at the Institute of Statistics and Mathematical Economics of Prof. Dr. Robert Klein at the University of Augsburg.

Textul de pe ultima copertă

Dynamic Pricing of services has become the norm for many young service industries – especially in today’s volatile markets. Steffen Christ shows how theoretic optimization models can be operationalized by employing self-learning strategies to construct relevant input variables, such as latent demand and customer price sensitivity. He proves that the development of the necessary forecasting models is indeed possible, i.e., through the usage of real-time data of online sales channels.

Caracteristici

Includes supplementary material: sn.pub/extras