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Out of Nowhere

Autor Geoff Hollister
en Limba Engleză Paperback – 31 dec 2008
This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company.It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations.How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike.Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company.Out of Nowhere provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures
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Specificații

ISBN-13: 9781841262345
ISBN-10: 184126234X
Pagini: 327
Ilustrații: 29 schwarz-weiße und 39 farbige Fotos
Dimensiuni: 165 x 239 x 20 mm
Greutate: 0.93 kg
Ediția:2., überarbeitete Auflage.
Editura: Meyer & Meyer Sport