Organizations often fail to reach their potential growth. The book identifies the hidden dilemmas and pitfalls of strategic planning. It creates awareness of the planning traps, so companies can create a breakout strategy. This is not another theoretical book. It is written for the Board, CEO and Executives who are responsible for creating the company's future.It is a hands-on book reflecting the practical insights of the author's own experiences conducting strategic planning. It includes process guidelines along with an organizational assessment tool to identify areas that an organization needs to work on to create strategic success. The book emphasizes participative planning, awareness building, reality checks, innovation, differentiation, tactical testing, execution, change management, perfomance planning and strategic controls. Above all the book will enable your firm to come to grips with its organizational capability, enabling it to identify new opportunities for a breakout strategy.