This book is a practical guide of how to buy better. As a buyer of A/V services, buying better and smarter will save you money. It is not full of "hot tips" or quickie listicles about how to beat up your vendor or "bend them over a barrel" or outsmart them into giving you the lowest possible price. You probably already know how to do that. Quite the opposite, this is about working together as counterparts, which begins with speaking the same language. This book will teach you how to OWN YOUR OUTCOMES.