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Perennial Seller de Ryan Holiday

Perennial Seller

Autor Ryan Holiday
en Limba Engleză Hardback – 17 iul 2017
The book that Inc. says every entrepreneur should read and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?

How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?

Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

- Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
- Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
- Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
- Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
- Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

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Specificații

ISBN-13: 9780143109013
ISBN-10: 0143109014
Pagini: 256
Dimensiuni: 140 x 210 x 16 mm
Greutate: 0.37 kg
Editura: Portfolio

Notă biografică

Ryan Holiday is one of the world's bestselling living philosophers. His books like The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic, and the #1 New York Times bestseller Stillness Is the Key appear in more than 40 languages and have sold more than 5 million copies. Together, they've spent over 300 weeks on the bestseller lists. He lives outside Austin with his wife and two boys...and a small herd of cows and donkeys and goats. His bookstore, The Painted Porch, sits on historic Main St in Bastrop, Texas.

Recenzii

Ryan Holiday is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of.
When playing for high stakes, Ryan Holiday is my secret weapon. His unique stealth manner makes him essential for winning.
A guide to creativity in the real world.
The best designers and creators aspire to make and sell things that will last more than just a single season. Holiday's new book is the ultimate road map to making your work and your message stick.
Every artist who wants to create a thriving career that outlasts fads, trends, and technologies needs to read this book. It's a formula for becoming a classic and legendary.
This book is a roadmap to success and an insight into life
Reading a book by Ryan is like getting a really thoughtful email from a friend/mentor/colleague/that-guy-you-want-to-work-with-that-you-can't-delete-and-almost-make-a-new-folder-for-called-Best-Advice-Ever. This pretends to be a book about making books successful, but really it's a guide to creating stone-cold classics in format.

Descriere

Descriere de la o altă ediție sau format:

Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed.

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral?

Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition.

Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.