Cantitate/Preț
Produs

Pink Globalization – Hello Kitty`s Trek across the Pacific

Autor Christine R. Yano
en Limba Engleză Hardback – 28 apr 2013
In Pink Globalization, Christine Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labelled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, enhanced distribution of Japanese products, and the rise of Japan’s national cool (as suggested by the spread of manga and anime). She analyses the changing complex of relations and identities surrounding the global reach of Hello Kitty’s cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers assert a new global wink that nods giddily to innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least, challenge power structures.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 22220 lei  6-8 săpt. +2140 lei  10-14 zile
  MD – Duke University Press – 28 apr 2013 22220 lei  6-8 săpt. +2140 lei  10-14 zile
Hardback (1) 63748 lei  6-8 săpt.
  MD – Duke University Press – 28 apr 2013 63748 lei  6-8 săpt.

Preț: 63748 lei

Preț vechi: 78701 lei
-19% Nou

Puncte Express: 956

Preț estimativ în valută:
12199 12659$ 10197£

Carte tipărită la comandă

Livrare economică 15-29 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780822353515
ISBN-10: 0822353512
Pagini: 336
Ilustrații: 16 illustrations, 1 table
Dimensiuni: 150 x 250 x 15 mm
Greutate: 0.59 kg
Ediția:New.
Editura: MD – Duke University Press

Recenzii

"Christine R. Yano's deep meditations on Hello Kitty provide us with dizzying detail while simultaneously explaining the allure of what is ostensibly only a childish character. Most studies on the circulation of Japanese popular culture take a macro view, looking at a spectrum of manga and anime as aspects of a cool cultural flow. Her achievement is to explore a specific commodity and its image, following the trajectory of Hello Kitty from Japan to the United States as she is created, produced, consumed and endlessly discussed."—Laura Miller, author of Beauty Up: Exploring Contemporary Japanese Body Aesthetics"This is another absorbing study by one of our most accomplished anthropologists of Japan. Christine R. Yano's sophisticated formulation of Hello Kitty's pink globalization significantly advances our understanding of transnational popular culture flows. And it is great fun to read!"—William Kelly, coeditor of Fanning the Flames: Fandoms and Consumer Culture in Contemporary Japan

Notă biografică


Cuprins

Preface and Acknowledgments. Grabbing the Cat by Its Tail, or How the Cat Grabbed Me
Introduction. Kitty¿Japan¿Global
1. Kitty at Home: Kawaii Culture and the Kyarakuta Business
2. Marketing Global Kitty: Strategies to Sell Friendship and "Happiness"
3. Global Kitty: Here, There, and Nearly Everywhere
4. Kitty Backlash: What's Wrong with Cute?
5. Kitty Subversions: Pink as the New Black
6. Playing with Kitty: Serious Art in Surprising Places
7. Japan's Cute-Cool as Global Wink
Appendix 1. Sanrio and Hello Kitty Timeline
Appendix 2. Artists in Sanrio's Hello Kitty Thirtieth Anniversary Exhibit and Catalogue
Notes
References
Index

Descriere

In Pink Globalization, Christine Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture.