Pink Globalization – Hello Kitty`s Trek across the Pacific
Autor Christine R. Yanoen Limba Engleză Hardback – 28 apr 2013
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Specificații
ISBN-13: 9780822353515
ISBN-10: 0822353512
Pagini: 336
Ilustrații: 16 illustrations, 1 table
Dimensiuni: 150 x 250 x 15 mm
Greutate: 0.59 kg
Ediția:New.
Editura: MD – Duke University Press
ISBN-10: 0822353512
Pagini: 336
Ilustrații: 16 illustrations, 1 table
Dimensiuni: 150 x 250 x 15 mm
Greutate: 0.59 kg
Ediția:New.
Editura: MD – Duke University Press
Recenzii
"Christine R. Yano's deep meditations on Hello Kitty provide us with dizzying detail while simultaneously explaining the allure of what is ostensibly only a childish character. Most studies on the circulation of Japanese popular culture take a macro view, looking at a spectrum of manga and anime as aspects of a cool cultural flow. Her achievement is to explore a specific commodity and its image, following the trajectory of Hello Kitty from Japan to the United States as she is created, produced, consumed and endlessly discussed."Laura Miller, author of Beauty Up: Exploring Contemporary Japanese Body Aesthetics"This is another absorbing study by one of our most accomplished anthropologists of Japan. Christine R. Yano's sophisticated formulation of Hello Kitty's pink globalization significantly advances our understanding of transnational popular culture flows. And it is great fun to read!"William Kelly, coeditor of Fanning the Flames: Fandoms and Consumer Culture in Contemporary Japan
Notă biografică
Cuprins
Preface and Acknowledgments. Grabbing the Cat by Its Tail, or How the Cat Grabbed Me
Introduction. Kitty¿Japan¿Global
1. Kitty at Home: Kawaii Culture and the Kyarakuta Business
2. Marketing Global Kitty: Strategies to Sell Friendship and "Happiness"
3. Global Kitty: Here, There, and Nearly Everywhere
4. Kitty Backlash: What's Wrong with Cute?
5. Kitty Subversions: Pink as the New Black
6. Playing with Kitty: Serious Art in Surprising Places
7. Japan's Cute-Cool as Global Wink
Appendix 1. Sanrio and Hello Kitty Timeline
Appendix 2. Artists in Sanrio's Hello Kitty Thirtieth Anniversary Exhibit and Catalogue
Notes
References
Index
Introduction. Kitty¿Japan¿Global
1. Kitty at Home: Kawaii Culture and the Kyarakuta Business
2. Marketing Global Kitty: Strategies to Sell Friendship and "Happiness"
3. Global Kitty: Here, There, and Nearly Everywhere
4. Kitty Backlash: What's Wrong with Cute?
5. Kitty Subversions: Pink as the New Black
6. Playing with Kitty: Serious Art in Surprising Places
7. Japan's Cute-Cool as Global Wink
Appendix 1. Sanrio and Hello Kitty Timeline
Appendix 2. Artists in Sanrio's Hello Kitty Thirtieth Anniversary Exhibit and Catalogue
Notes
References
Index
Descriere
In Pink Globalization, Christine Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture.