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Pink Globalization – Hello Kitty`s Trek across the Pacific de Christine R. Yano

Pink Globalization – Hello Kitty`s Trek across the Pacific

Autor Christine R. Yano
en Limba Engleză Paperback – 28 apr 2013
Tracing the global circulation and consumption of Hello Kitty, Christine R. Yano analyzes the spread of Japanese "cute-cool" culture, which she sees as combining kitsch with an ironic self-referentiality.
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  MD – Duke University Press – 28 apr 2013 21580 lei  6-8 săpt. +2780 lei  5-11 zile
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Specificații

ISBN-13: 9780822353638
ISBN-10: 0822353636
Pagini: 336
Ilustrații: 16 illustrations, 1 table
Dimensiuni: 153 x 230 x 18 mm
Greutate: 0.45 kg
Editura: MD – Duke University Press

Recenzii

"Christine R. Yano's deep meditations on Hello Kitty provide us with dizzying detail while simultaneously explaining the allure of what is ostensibly only a childish character. Most studies on the circulation of Japanese popular culture take a macro view, looking at a spectrum of manga and anime as aspects of a cool cultural flow. Her achievement is to explore a specific commodity and its image, following the trajectory of Hello Kitty from Japan to the United States as she is created, produced, consumed and endlessly discussed."—Laura Miller, author of Beauty Up: Exploring Contemporary Japanese Body Aesthetics"This is another absorbing study by one of our most accomplished anthropologists of Japan. Christine R. Yano's sophisticated formulation of Hello Kitty's pink globalization significantly advances our understanding of transnational popular culture flows. And it is great fun to read!"—William Kelly, coeditor of Fanning the Flames: Fandoms and Consumer Culture in Contemporary Japan

Notă biografică

Christine Yano is Professor and Chair of Anthropology at the University of Hawaii. She is the author of "Airborne Dreams: "Nisei" Stewardesses and Pan American World Airways," also published by Duke University Press, "Crowning the Nice Girl: Gender, Ethnicity, and Culture in Hawai'i's Cherry Blossom Festival," and "Tears of Longing: Nostalgia and the Nation in Japanese Popular Song."

Descriere

In Pink Globalization, Christine Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labelled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, enhanced distribution of Japanese products, and the rise of Japan’s national cool (as suggested by the spread of manga and anime). She analyses the changing complex of relations and identities surrounding the global reach of Hello Kitty’s cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers assert a new global wink that nods giddily to innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least, challenge power structures.

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