Cantitate/Preț
Produs

Practical Ethnography: A Guide to Doing Ethnography in the Private Sector

Autor Sam Ladner
en Limba Engleză Paperback – 15 mar 2014
Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 28741 lei  3-5 săpt. +1753 lei  6-10 zile
  Taylor & Francis – 15 mar 2014 28741 lei  3-5 săpt. +1753 lei  6-10 zile
Hardback (1) 97846 lei  6-8 săpt.
  Taylor & Francis – 15 mar 2014 97846 lei  6-8 săpt.

Preț: 28741 lei

Nou

Puncte Express: 431

Preț estimativ în valută:
5501 5771$ 4563£

Carte disponibilă

Livrare economică 08-22 ianuarie 25
Livrare express 24-28 decembrie pentru 2752 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781611323900
ISBN-10: 1611323908
Pagini: 212
Ilustrații: 5 tables, notes, references, index
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.32 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Cuprins

Chapter 1 Introduction
Chapter 2 Using Theory in Ethnography
Chapter 3 Managing a Private-Sector Ethnography Project
Chapter 4 Ethnographic Tools
Chapter 5 Managing Clients
Chapter 6 Ethical Ethnography
Chapter 7 Sampling
Chapter 8 Fieldwork
Chapter 9 Analysis
Chapter 10 Reporting
Chapter 11 Beyond Ethnography

Descriere

This book is a robust guide to practicing ethnographic research in the private sector.