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Handbook of Anthropology in Business de Rita M. Denny

Handbook of Anthropology in Business

Editat de Rita M. Denny, Patricia L Sunderland
en Limba Engleză Paperback – 25 apr 2017
In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.
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Specificații

ISBN-13: 9781611321722
ISBN-10: 1611321727
Pagini: 838
Ilustrații: 75 illustrations, notes, references, index
Dimensiuni: 152 x 229 x 43 mm
Greutate: 1.31 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Recenzii

“The book deals with theoretical questions (especially in the first section), provides examples of good (and not so successful) practice throughout, offers examples of methodological innovation and is heavily based on people’s experiences even when straddling these two worlds.”

—Gareth Hamilton, University of Latvia

Notă biografică

Patricia Sunderland, PhD, and Rita Denny, PhD, are anthropologists and founding partners of Practica Group, LLC, a consumer research and strategic consultancy based in New York City and Chicago. Internationally recognized as among the pioneers to bring ethnographic research and anthropological, cultural analysis to the contemporary commercial sphere, their insights have helped shape products and brands for many Fortune 500 clients, including Pernod Ricard, SC Johnson, Target, Whirlpool, Samsung, Nissan, PepsiCo, and Darden Restaurants. Traversing boundaries between anthropology as a discipline, its many practices in business, and academic marketing, they are sought after as seminar leaders for training programs and guest speakers at both business and academic venues and conferences. Their writings have spanned the gamut from articles in the trade press (Research Magazine, QRCA Views) to academic journals (Anthropological Quarterly, Consumption Markets and Culture, Ethnos, Journal of Business Research, Human Organization) and book chapters (Contemporary Marketing and Consumer Behavior, Creating Breakthrough Ideas, Advertising Cultures, Handbook of Qualitative Research Methods in Marketing, Inside Marketing, Advancing Ethnography in Corporate Environments). Their path-breaking book Doing Anthropology in Consumer Research is widely assigned to undergraduate and graduate students in anthropology, communications and marketing in the US, Europe, and Asia, and is a CHOICE Outstanding Academic Book.

Cuprins

Introduction, Rita Denny and Patricia Sunderland Part I: Dynamics of Tension, Forces of Change Introduction: Patricia Sunderland and Rita Denny Chapter 1. De-Anthropologizing Ethnography: A Historical Perspective on the Commodification of Ethnography as a Business Service, Marietta L. Baba Chapter 2. Theorizing Business and Anthropology, Brian Moeran Chapter 3. Decentering the Origin Story of Anthropology and Business: The British Experience since 1950 Simon Roberts Chapter 4. Professional Anthropology and Training in France, Dominique Desjeux Chapter 5. Living in Business Schools, Writing Consumer Culture, Eric J. Arnould and Craig J. Thompson Chapter 6. Methodological Rebellion: Overcoming the Quantitative-Qualitative Divide, Neal H. Patel Part II: Boundaries Breached and Blurred Introduction: Patricia Sunderland and Rita Denny Chapter 7. Making Markets Emerge: Enumeration, ‘Development’ and Technology Markets, Dawn Nafus Chapter 8. Design Ethnography, Public Policy, and Public Services: Rendering Collective Issues Do-able and at Human Scale, Lucy Kimbell Chapter 9. The Anthropologist as IT Troubleshooter on Wall Street, Patricia Ensworth Chapter 10. Management Consulting in Times of Austerity in Italy, Dipak Pant Chapter 11. Opportunity and Challenge in the Healthcare Industry: Anthropological Inroads in France, Sophie Alami Chapter 12. Anthropology in a Design, Engineering, and Commerce Curriculum, Lisa DiCarlo, Heather McGowan, Sarah Rottenberg Chapter 13. The Anthropology of Business and Administration in Japan, John McCreery and Keiko Yamaki Chapter 14. Work Practice Studies as Anthropology, Melissa Cefkin Part III: Plying the Trade Introduction: Rita Denny and Patricia Sunderland Chapter 15. The Good Anthropologist: Questioning Ethics in the Workplace, Kathi Kitner Chapter 16. The Sustaining Impact of Anthropology in Business: The “Shelf Life” of Data, Martha Cotton Chapter 17. Notes from the Periphery: Ethnography and Business in the Czech Republic, Katerina Ailová, Jaroslav Cír, and Katerina Sv. Gillárová Chapter 18. Training the Next Generation: Business Anthropology at the University of North Texas, Susan Squires, Christina Wasson, Ann Jordan Chapter 19. Configuring Family, Kinship and Natural Cosmology: Branding Pet Food, Maryann McCabe Chapter 20. Ethnography Guiding Brand Strategy: Rum and Real Blokes, Nick Agafonoff, Julien Cayla and Belinda Heath Chapter 21. The Life of a Cult Object Before, During and After an Ethnographic Study, Barnard Cova Chapter 22 Anthropologists for Hire: Redesigning Airline Travel, Ken Erikson Chapter 23. Mediating Business Process Models with an Anthropological Voice: ‘Double-level Language’ in the Norwegian Oil Industry, Vidar Hepsø Chapter 24. Decoding Culture: Cultural Insight and Semiotics in Britain, Cate Hunt and Sam Barton Chapter 25. Hook to Plate Social Entrepreneurship, Jay Hasbrouck and Charley Scull Part IV: The Energy of Memes Introduction: Patricia Sunderland and Rita Denny Chapter 26. A Crisis of Representation? Anthropology in the Popular Business Media, Sarah Wilner Chapter 27. How “the User” Frames What Designers See, Megan Stanton Chapter 28. Recognizing Agile, Natalie Hanson Chapter 29. Business Anthropology in China, Robert Tian Chapter 30. In Pursuit of Strategy: Anthropologists in Advertising, Robert J. Morais Chapter 31. Nationalism, Identity, and Consumption, Sakari Tamminen, Johannes Suikkanen and Otto Utti Chapter 32. Rethinking Russian History and Identity Through Consumer Culture, Lyubava Shatokhina Chapter 33. Brand Fortitude in Moments of Consumption, Nina Diamond, Mary Ann McGrath, John F. Sherry, Jr., Robert Kozinets, Albert M. Muñiz and Stefania Borghini Chapter 34. Live Fieldnoting, Tricia Wang Chapter 35. Ethnography in Digital Spaces, Alessandro Caliandro Part V: Muses for Engagement Introduction: Patricia Sunderland and Rita Denny Chapter 36. From Strategy to Equipped Serendipity: Lessons from Ezio, the Black Angel of Florence, Franck Cochoy Chap

Descriere

In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.