Cantitate/Preț
Produs

Handbook of Anthropology in Business

Editat de Rita M. Denny, Patricia L Sunderland
en Limba Engleză Hardback – 30 iun 2014
In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 39436 lei  3-5 săpt. +6017 lei  7-13 zile
  Taylor & Francis – 25 apr 2017 39436 lei  3-5 săpt. +6017 lei  7-13 zile
Hardback (1) 123218 lei  6-8 săpt.
  Taylor & Francis – 30 iun 2014 123218 lei  6-8 săpt.

Preț: 123218 lei

Preț vechi: 164360 lei
-25% Nou

Puncte Express: 1848

Preț estimativ în valută:
23578 25691$ 19868£

Carte tipărită la comandă

Livrare economică 23 aprilie-07 mai

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781611321715
ISBN-10: 1611321719
Pagini: 837
Ilustrații: 75 illustrations, notes, references, index
Dimensiuni: 152 x 229 x 46 mm
Greutate: 1.71 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Recenzii

"In this tour de force of scholarly contributions addressing the burgeoning field(s) at the intersection of anthropology and business, editors Denny and Sunderland provide lively, insightful, and well-crafted introductions to the book as a whole and to each of the five essay sections. This handbook is essential for graduate programs in anthropology, business, and design... Summing Up: Highly recommended.' - G. M. Herrmann, SUNY College at Cortland, in CHOICE Magazine. CHOICE Outstanding Academic Title 2015.
'An incredible compilation of some of the brightest minds in business anthropology today' - Jure Klepic, Huffington Post
'a groundbreaking collection of essays ' - New Books Network

Notă biografică

Rita M. Denny, Patricia L. Sunderland

Cuprins

Introduction, Rita Denny and Patricia Sunderland
Part I: Dynamics of Tension, Forces of Change
Introduction: Patricia Sunderland and Rita Denny
1. De-Anthropologizing Ethnography: A Historical Perspective on the Commodification of Ethnography as a Business Service, Marietta L. Baba
2. Theorizing Business and Anthropology, Brian Moeran
3. Decentering the Origin Story of Anthropology and Business: The British Experience since 1950 Simon Roberts
4. Professional Anthropology and Training in France, Dominique Desjeux
5. Living in Business Schools, Writing Consumer Culture, Eric J. Arnould and Craig J. Thompson
6. Methodological Rebellion: Overcoming the Quantitative-Qualitative Divide, Neal H. Patel
Part II: Boundaries Breached and Blurred
Introduction: Patricia Sunderland and Rita Denny
7. Making Markets Emerge: Enumeration, ‘Development’ and Technology Markets, Dawn Nafus
8. Design Ethnography, Public Policy, and Public Services: Rendering Collective Issues Do-able and at Human Scale, Lucy Kimbell
9. The Anthropologist as IT Troubleshooter on Wall Street, Patricia Ensworth
10. Management Consulting in Times of Austerity in Italy, Dipak Pant
11. Opportunity and Challenge in the Healthcare Industry: Anthropological Inroads in France, Sophie Alami
12. Anthropology in a Design, Engineering, and Commerce Curriculum, Lisa DiCarlo, Heather McGowan, Sarah Rottenberg
13. The Anthropology of Business and Administration in Japan, John McCreery and Keiko Yamaki
14. Work Practice Studies as Anthropology, Melissa Cefkin
Part III: Plying the TradeIntroduction: Rita Denny and Patricia Sunderland
15. The Good Anthropologist: Questioning Ethics in the Workplace, Kathi Kitner
16. The Sustaining Impact of Anthropology in Business: The "Shelf Life" of Data, Martha Cotton
17. Notes from the Periphery: Ethnography and Business in the Czech Republic, Kate?ina Ailová, Jaroslav Cír, and Kate?ina Sv. Gillárová
18. Training the Next Generation: Business Anthropology at the University of North Texas, Susan Squires, Christina Wasson, Ann Jordan
19. Configuring Family, Kinship and Natural Cosmology: Branding Pet Food, Maryann McCabe
20. Ethnography Guiding Brand Strategy: Rum and Real Blokes, Nick Agafonoff, Julien Cayla and Belinda Heath
21. The Life of a Cult Object Before, During and After an Ethnographic Study, Barnard Cova
22 Anthropologists for Hire: Redesigning Airline Travel, Ken Erikson
23. Mediating Business Process Models with an Anthropological Voice: ‘Double-level Language’ in the Norwegian Oil Industry, Vidar Hepsø
24. Decoding Culture: Cultural Insight and Semiotics in Britain, Cate Hunt and Sam Barton
25. Hook to Plate Social Entrepreneurship, Jay Hasbrouck and Charley Scull
Part IV: The Energy of Memes
Introduction: Patricia Sunderland and Rita Denny
26. A Crisis of Representation? Anthropology in the Popular Business Media, Sarah Wilner
27. How "the User" Frames What Designers See, Megan Stanton
28. Recognizing Agile, Natalie Hanson
29. Business Anthropology in China, Robert Tian
30. In Pursuit of Strategy: Anthropologists in Advertising, Robert J. Morais
31. Nationalism, Identity, and Consumption, Sakari Tamminen, Johannes Suikkanen and Otto Utti
32. Rethinking Russian History and Identity Through Consumer Culture, Lyubava Shatokhina
33. Brand Fortitude in Moments of Consumption, Nina Diamond, Mary Ann McGrath, John F. Sherry, Jr., Robert Kozinets, Albert M. Muñiz and Stefania Borghini
34. Live Fieldnoting, Tricia Wang
35. Ethnography in Digital Spaces, Alessandro Caliandro
Part V: Muses for Engagement
Introduction: Patricia Sunderland and Rita Denny
36. From Strategy to Equipped Serendipity: Lessons from Ezio, the Black Angel of Florence, Franck Cochoy
37. An Anthropology of the Senses: Tracing the Future of Sensory Marketing in Brand Rituals, Timothy Malefyt
38. Doing Anthropology, Doing Business, Chuck Darrah and Alicia Dornadic
39. Glimpses from the Blogosphere, Sarah Teitler
40. Between the Idea and the Reality Falls the Shadow, Martin Høyem
41. Seduction in the Field: Meditations on Rapport-building Through the Ethnographic Camera Lens, Bruno Moynié
42. Applied Netnography: An Appropriate Appropriation? Robert V. Kozinets
43. Applied Cultural Analysis: Ethnography as Compositional Practice, Tom O’Dell and Robert Willim

Descriere

The first comprehensive work on the burgeoning field of business anthropology, this innovative reference book, including more than 60 international scholar-practitioners, provides a foundation for the field for years to come.