Practical PR: How to Create Focused, Researched-Based Campaigns That Produce Measurable Results de Lloyd Corder Ph. D.

Practical PR: How to Create Focused, Researched-Based Campaigns That Produce Measurable Results

Autor Lloyd Corder Ph. D.

en Limba Engleză Paperback – 31 aug 2009

Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.

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Specificații

ISBN-13: 9781449511050
ISBN-10: 1449511058
Pagini: 108
Dimensiuni: 203 x 254 x 6 mm
Greutate: 0.23 kg
Editura: CREATESPACE