This book goes into detail about how to be interviewed by the media. It will help you understand how the electronic media works and how you can benefit from Facing the Camera. After reading Facing the Camera you will have an understanding of what to expect from a television interview. It also will guide you in properly getting your message across should you find yourself being interviewed for the news. It talks about the different types of interviews you might be involved in and how to maneuver those for a successful message. This book will help those who might not ordinarily find themselves being interviewed. It also gives tips and a new perspective for those used to being interviewed on the news. Anyone in the public relations field will benefit from Facing the Camera as it's written by a reporter who has conducted thousands of interviews over an award winning career. Politicians, lawyers, doctors, police officers and command staff represent more people who can all benefit from the information in these pages. This book is a must read if you want to be prepared for Facing the Camera. You will learn to get your message out correctly and have the right look.