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Pricing Photography: The Complete Guide to Assignment and Stock Prices

Autor Michal Heron, David MacTavish
en Limba Engleză Paperback – 2013
Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
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Specificații

ISBN-13: 9781581158885
ISBN-10: 1581158882
Pagini: 160
Dimensiuni: 279 x 216 x 15 mm
Greutate: 0.61 kg
Ediția:4
Editura: Allworth
Colecția Allworth