Product Marketing for Technology Companies
Autor Mark Butjeen Limba Engleză Paperback – 5 mar 2005
* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 464.54 lei 43-57 zile | |
| Taylor & Francis – 5 mar 2005 | 464.54 lei 43-57 zile | |
| Hardback (1) | 764.20 lei 43-57 zile | |
| Taylor & Francis – 4 ian 2017 | 764.20 lei 43-57 zile |
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Specificații
ISBN-13: 9780750659949
ISBN-10: 0750659947
Pagini: 198
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.34 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0750659947
Pagini: 198
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.34 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
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Public țintă
Professional Practice & DevelopmentCuprins
Product Marketing for Technology Companies; The spider in the Web; The product life-cycle process; Mission statement for your product; Product positioning; The product adoption life-cycle; The product launch; Cost price calculations; Finance for non-financials; You and the sales force; You and the engineers; If the product is a service; Managing Product portfolio; Appendices
Descriere
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:
* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.