Cantitate/Preț
Produs
Total produse
Vezi coșul
Protecting Your Intellectual Property Rights: Understanding the Role of Management, Governments, Consumers and Pirates de Peggy E Chaudhry

Protecting Your Intellectual Property Rights: Understanding the Role of Management, Governments, Consumers and Pirates: Management for Professionals

Autor Peggy E Chaudhry, Alan Zimmerman
en Limba Engleză Hardback – 6 dec 2012
Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe all aspects of the problem. This book aims at giving the most complete description of various characteristics of the intellectual property rights (IPR) environment in a global context. The authors believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit, actions of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. Only after establishing how all the actors in the IPR environment relate to one another can we describe global protection of the intellectual property rights environment and the managerial response of IPR owners and/or industry associations to combat this ongoing problem. The book concludes with pragmatic recommendations for protecting intellectual property given the recent trends discussed in the previous chapters, making it of interest to practitioners and policy-makers alike.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 37901 lei  43-57 zile
  Springer – 28 ian 2015 37901 lei  43-57 zile
Hardback (1) 38506 lei  43-57 zile
  Springer – 6 dec 2012 38506 lei  43-57 zile

Din seria Management for Professionals

  • 17% Enterprise Governance of Information Technology: Achieving Alignment and Value in Digital Organizations
    Preț: 36134 lei
  • 19% Sales Excellence: Systematic Sales Management
    Preț: 51716 lei
  • Future Telco: Successful Positioning of Network Operators in the Digital Age
    Preț: 21655 lei
  • Case Studies on Sustainability in the Food Industry: Dealing With a Rapidly Growing Population
    Preț: 36144 lei
  • Business Model Design Compass: Open Innovation Funnel to Schumpeterian New Combination Business Model Developing Circle
    Preț: 30764 lei
  • 19% Global Manufacturing Management: From Excellent Plants Toward Network Optimization
    Preț: 52124 lei
  • 15% Marketing Renewable Energy: Concepts, Business Models and Cases
    Preț: 53293 lei
  • 17% Designing Performance Measurement Systems: Theory and Practice of Key Performance Indicators
    Preț: 39524 lei
  • Divestitures and Spin-Offs: Lessons Learned in the Trenches of the World’s Largest M&A Deals
    Preț: 50018 lei
  • 15% Strategic Management Accounting: A Practical Guidebook with Case Studies
    Preț: 58056 lei
  • Successful Management Strategies and Tools: Industry Insights, Case Studies and Best Practices
    Preț: 39703 lei
  • TA-Q-BIN: Service Excellence and Innovation in Urban Logistics
    Preț: 38695 lei
  • 15% The Economic Value of Digital Disruption: A Holistic Assessment for CXOs
    Preț: 61240 lei
  • 17% The Right Sensory Mix: Decoding Customers’ Behavior and Preferences
    Preț: 42918 lei
  • Responsible Procurement: Leading the Way to a Sustainable Tomorrow
    Preț: 35992 lei
  • Start-up: A Practical Guide to Starting and Running a New Business
    Preț: 35679 lei
  • 17% IT Management in the Digital Age: A Roadmap for the IT Department of the Future
    Preț: 36191 lei
  • Design Thinking for Strategy: Innovating Towards Competitive Advantage
    Preț: 35800 lei
  • 19% Product Information Management: Theory and Practice
    Preț: 42581 lei
  • 18% Enterprise Portfolio Governance: How Organisations Optimise Value From Their Project Portfolios
    Preț: 89430 lei
  • Business Process Management Cases: Digital Innovation and Business Transformation in Practice
    Preț: 59920 lei
  • The Scrum Culture: Introducing Agile Methods in Organizations
    Preț: 25544 lei
  • 15% Operational Logistics: The Art and Science of Sustaining Military Operations
    Preț: 42605 lei
  • 19% Art Wealth Management: Managing Private Art Collections
    Preț: 42400 lei
  • Digital Pricing: A Guide to Strategic Pricing for the Digital Economy
    Preț: 49246 lei
  • 18% Enterprise Governance of Information Technology: Achieving Alignment and Value, Featuring COBIT 5
    Preț: 68832 lei
  • Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales
    Preț: 39538 lei
  • 17% Lean Management for Small and Medium Sized Enterprises: Adapting Operations to Changing Business Environment
    Preț: 52671 lei
  • The Modern Lean Enterprise: From Mass Customisation to Personalisation
    Preț: 39790 lei
  • 17% Project Finance: Structuring, Valuation and Risk Management for Major Projects
    Preț: 52568 lei
  • 20% Toolbox Digital Business: Leadership, Business Models, Technologies and Change
    Preț: 63381 lei
  • 20% Managing Industrial Services: From Basics to the Emergence of Smart and Remote Services
    Preț: 56719 lei
  • 15% Customer Success Management: Helping Business Customers Achieve Their Goals
    Preț: 62686 lei
  • 17% Build Your Own Blockchain: A Practical Guide to Distributed Ledger Technology
    Preț: 36279 lei
  • 17% Personal Brand Management: Marketing Human Value
    Preț: 45898 lei
  • 19% Aviation Risk and Safety Management: Methods and Applications in Aviation Organizations
    Preț: 45492 lei
  • New Living Cases on Corporate Governance
    Preț: 35827 lei
  • 17% Co-Creation: Reshaping Business and Society in the Era of Bottom-up Economics
    Preț: 42749 lei
  • 17% Effective Complaint Management: The Business Case for Customer Satisfaction
    Preț: 52786 lei
  • Advanced Planning in Supply Chains: Illustrating the Concepts Using an SAP® APO Case Study
    Preț: 49718 lei
  • 20% Cultivating Organizational Excellence: A Practitioner’s View
    Preț: 56719 lei
  • 15% Industrial Project Management: International Standards and Best Practices for Engineering and Construction Contracting
    Preț: 58311 lei
  • Marketing Wisdom
    Preț: 15857 lei
  • 17% Global Marketing Strategy: An Executive Digest
    Preț: 36452 lei
  • 17% Big Data in Energy Economics
    Preț: 36215 lei
  • 17% Sustainable Fashion: Governance and New Management Approaches
    Preț: 45893 lei
  • Leadership Strategies for Women: Lessons from Four Queens on Leadership and Career Development
    Preț: 27402 lei
  • UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience
    Preț: 22761 lei
  • Green China: Sustainable Growth in East and West
    Preț: 15731 lei

Preț: 38506 lei

Nou

Puncte Express: 578
Preț estimativ în valută:
7369€ • 7677$ • 6127£

Carte tipărită la comandă

Livrare economică 10-24 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781461455677
ISBN-10: 1461455677
Pagini: 248
Ilustrații: XVIII, 230 p.
Dimensiuni: 155 x 235 x 19 mm
Greutate: 0.5 kg
Ediția:2013
Editura: Springer
Colecția Springer
Seria Management for Professionals

Locul publicării:New York, NY, United States

Public țintă

Professional/practitioner

Cuprins

Dedication.- Acknowledgments.- Preface.- Introduction.- The global growth of counterfeit trade.- The supply of counterfeit trade: the problem countries.- Modeling the intellectual property rights environment.- The demand for counterfeit trade: consumer complicity.- The use of anti-piracy marketing techniques to educate the consumer.- Changing Trade Policy:  The EU and US Bolster Protection of Intellectual Property Rights.- Government and Industry Led Operations to Curb Counterfeit Trade.- The special case of China.- Internet Piracy: The Virtual Marketplace for Counterfeit Goods.- Managerial counterattack: traditional and novel anti-counterfeiting strategies.- The future: will the piracy paradox persist?.- References.

Recenzii

"Authoritative, timely, and thought-provoking, Chaudhry and Zimmerman did it again. If you are interested in the latest developments in IPR around the world, you need to arm yourself with the insights contained in this immensely useful book." - Mike W. Peng, Jindal Chair of Global Strategy, University of Texas at Dallas and author of Global Business, Global Strategy, and GLOBAL
"Chaudhry and Zimmerman's work is comprehensive and research-based, but very accessible to the reader. This book will be of interest to lawyers, as well as corporate managers, seeking to understand the dynamics of the illicit trade in consumer goods." - Tom Snelling, Partner, Freshfields Bruckhaus Deringer LLP

Notă biografică

Dr. Peggy E. Chaudhry is an Associate Professor of International Business at the Villanova School of Business, Villanova University, Villanova, Pennsylvania.  She received her Ph.D. in International Business with minors in International Economics and Marketing at the University of Wisconsin at Madison.  She is considered an expert in intellectual property, illicit trade issues (particularly, counterfeit/gray markets and distribution channels), and international business management.  Her research interests include managerial tactics to curb counterfeit trade, consumer complicity with counterfeit goods, and gray markets for consumer goods, including impacts for the pharmaceutical industry.  She currently serves on the Editorial Board of Business Horizons and has published articles in the areas of intellectual property rights in business trade publications, such as Advertising Age and The Wall Street Journal. Her academic research has appeared in many journal outlets such as Advances in International Marketing, Business Horizons, Columbia Journal of World Business, Enterprise Information Systems, European Management Journal, Journal of Business Strategy, Journal of Business & Technology Law, Journal of International Marketing, Multinational Business Review, and Virginia Journal of International Law. In 2009, she published her first book (with Alan Zimmerman), The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights. She has been invited to speak before various audiences on the topic of the protection of intellectual property rights and consumer complicity with counterfeit goods including the US International Trade Commission and the University of Maryland’s Francis King Carey School of Law.  She was also interviewed by The Wall Street Journal for her views of the growth in counterfeit trade.
Dr. Alan S. Zimmerman is Professor of International Business and Marketing at City University of NewYork, College of Staten Island, Director of the International Business Program and Advisor to the International Business Society. Zimmerman is a two-time Fulbright Scholar and three-time president of the New Jersey American Marketing Association Chapter. In January 2011 he taught at the Shanghai Institute of Language and Commerce in the People's Republic of China, his fourth visit to that country. He is also the founder and president of three businesses including Radley Resources, a business to business market research and consulting practice. The firm's extensive list of clients includes American Express, DuPont, Owens-Corning and Armstrong World Industries. He worked for more than 30 years in international and domestic marketing with the consultancy and with Westinghouse Electric Corporation. He served as vice president of marketing for E.F. Hauserman, a $100-million interior wall manufacturer. He is a frequent speaker and author on international business and marketing. His text book, Business Marketing Management: a Global Perspective, written with UK professor Jim Blythe, and now in its second edition, is being used by colleges around the world. His academic research has appeared in many journals including Business Horizons, Multinational Business Review, Science and Engineering Ethics, Journal of Asia Pacific Business, Journal of Business & Industrial Marketing and the Journal of Global Marketing. He holds a doctorate in international business and marketing from the Lubin School of Business at Pace University, New York, an MBA from Duquesne University in Pittsburgh and a BS in Communications from Temple University in Philadelphia. In January 2010, he spent three weeks in India on a second Fulbright award, lecturing in Delhi and rural Rajistan. In 2005, he held a semester-long Fulbright assignment at the Dublin Institute of Technology, with whom CSI has an established exchange program. 

Textul de pe ultima copertă

Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe all aspects of the problem. This book aims at giving the most complete description of various characteristics of the intellectual property rights (IPR) environment in a global context. The authors believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit, actions of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. Only after establishing how all the actors in the IPR environment relate to one another can we describe global protection of the intellectual property rights environment and the managerial response of IPR owners and/or industry associations to combat this ongoing problem. The book will conclude with pragmatic recommendations for protecting intellectual property given the recent trends discussed in the previous chapters, making it of interest to practitioners and policy-makers alike.
"Authoritative, timely, and thought-provoking, Chaudhry and Zimmerman did it again. If you are interested in the latest developments in IPR around the world, you need to arm yourself with the insights contained in this immensely useful book." - Mike W. Peng, Jindal Chair of Global Strategy, University of Texas at Dallas and author of <italic>Global Business<italic>, <italic>Global Strategy<italic>, and <italic>GLOBAL<italic>
 
"Chaudhry and Zimmerman's work is comprehensive and research-based, but very accessible to the reader. This book will be of interest to lawyers, as well as corporate managers, seeking to understand the dynamics of the illicit trade in consumer goods." - Tom Snelling, Partner, Freshfields Bruckhaus Deringer LLP

Caracteristici

Establishes the full environmental aspects of the piracy dilemma Describes successful anti-counterfeiting actions and prescribe measures IPR owners should take to protect their intellectual property Offers pragmatic recommendations for protecting intellectual property given the recent trends global protection of the intellectual property rights environment? Includes supplementary material: sn.pub/extras