Psycho-Selling

First published by BBC Books, this book rapidly became an international best seller and has helped tens of thousands of salespeople around the world to double their income from sales and often in less than 8 weeks.

Bruce King, salesman extraordinaire, shares his secrets and years of experience in this realistic eight week guide to successful selling. His revolutionary approach earned him the title of King Of The UK Salesman and here, for the first time, he shows you how you, too, can maximise your performance and double your income from sales.

He starts with his basics: programming your mind to be more successful in sales.

How to identify the perfect customers and clients, establish an instant rapport and make them want to buy from you.

How to highlight the psycho-sales points of your product or service, and become irresistible. An in the unlikely event of difficulty, how to overcome objections and get the order.

Each of the eight key stages is clearly and simply explained, illustrated by examples of specific situations and role plays and summarised in brief as an aide memoire. Bruce King's eight simple steps, followed week by week, will help you reach your peak performance in sales.

Chapter Headings:

Important note from Bruce King

Testimonials

About the author

Foreword

Preface

How to use this book

Week 1: Psycho-Dynamic Programming - to make you the best

Week 2: Psycho-Selling techniques - vital keys to sales success

Week 3: Buyers and their psychological profiles - Psycho-Selling techniques that make them want to buy

Week 4: Perfect prospects - how to identify them and make them come to you

Week 5: Psycho-Selling telephone techniques and presentations Week 6: The psychology behind objections and how to deal with them

Week 7: Close that sale - Psycho-Closes that guarantee sales success

Week 8: You have the power

Summary

Appendix - Record keeping