Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence: Praeger Series in Political Communication
Autor William N. Elwooden Limba Engleză Hardback – 29 iun 1995 – vârsta până la 17 ani
Toate formatele și edițiile | Preț | Express |
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Paperback (1) | 298.90 lei 6-8 săpt. | |
Bloomsbury Publishing – 12 iun 1995 | 298.90 lei 6-8 săpt. | |
Hardback (1) | 210.02 lei 6-8 săpt. | |
Bloomsbury Publishing – 29 iun 1995 | 210.02 lei 6-8 săpt. |
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Specificații
ISBN-13: 9780275949716
ISBN-10: 0275949710
Pagini: 352
Dimensiuni: 156 x 235 x 31 mm
Greutate: 0.73 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Seria Praeger Series in Political Communication
Locul publicării:New York, United States
ISBN-10: 0275949710
Pagini: 352
Dimensiuni: 156 x 235 x 31 mm
Greutate: 0.73 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Seria Praeger Series in Political Communication
Locul publicării:New York, United States
Notă biografică
WILLIAM N. ELWOOD is Senior Research Scientist at NOVA Research Company and Adjunct Assistant Professor, University of Texas/Houston School of Public Health. He is the author of Rhetoric in the War on Drugs (Praeger, 1994).
Cuprins
OrientationPublic Relations is a Rhetorical Experience: The Integral Principle in Case Study Analysis by William N. ElwoodScandalous Rhetorics by Barry BrummettCase Studies With National PurviewsMobil's Epideictic Advocacy: "Observations" of Prometheus Bound by Richard E. Crable and Steven L. VibbertThe Engineering of Outrage: Mediated Constructions of Risk in the Alar Controversy by Jamie Press Lacey and John T. Llewellyn"I Am a Scientologist": The Image Management of Identity by Jeffrey L. CourtrightPlastics as Planet-Saving "Natural Resource": Advertising to Recycle an Industry's Reality by Patricia PaystrupFrom "We Didn't Do It" to "It's Not Our Fault": The Use of Apologia in Public Relations Crises by Keith Michael HearitCase Studies of Targeted InfluencePhilip Morris Magazine: An Innovation in Grass Roots Issue Management by Rachel L. HollowayJanus in the Looking Glass: The Management of Organizational Identity in Corporate Recruitment Videos by Theresa A. Russell-LoretzCase Studies of Internal RelationsThe Rhetoric of Indoctrination: A Critical Analysis of New Employee Orientation by Mitchell S. McKinneySANE/Freeze, Issue Status, and Rhetorical Diversification by Michael F. SmithIssues Management during Corporate Mergers: A Case Study of AT&T and NCR by Kelly FudgeCase Studies of Local SituationsCommunication in Ballot Issue Campaigns: A Rhetorical Analysis of the 1991 Cincinnati Public Schools Levy Campaign by Jeffrey P. Joiner and Kathleen M. GermanPublic Relations and the Ethics of the Moment: The Anatomy of a Local Ballot Issue Campaign by William N. ElwoodFuture DirectionsCritical Theory in Public Relations Inquiry: Future Directions for Analysis in a Public Relations Context by Kathleen M. GermanBibliography